Reddit announces shift to a login-first experience in response to declining search traffic
At its third-quarter earnings call, Reddit announced it will shift to a login-first experience to protect its data from AI scraping and to advance licensing partnerships with model developers. The company said search referral traffic in October fell by an average of more than 1 million visits per week, and warned that if the trend continues, daily active users could decline to the low double digits percentage-wise next quarter; over the same period, revenue grew 53% year over year to $895 million, and net income rose 74% to $283 million. The change will first be tested in the fourth quarter in select markets outside the United States, with no global rollout timeline yet, and the anonymous-browsing incognito mode will be retained.
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