Meta's AI app Muse reaches 10.2 million US downloads 40 days after launch
Meta's AI app Muse has accumulated 10.9 million downloads since launching in September, including 10.2 million in the US market, making it one of the few apps to reach that scale within 40 days of launch. Sensor Tower data shows that Muse's 7-day retention rate in the US is 30% and its 14-day retention rate is 23%, above the averages of 19% and 16% for ChatGPT, Claude, and Grok; on October 16, its daily active users reached 2.5 million for the first time, up 15% month over month. In October, Meta allocated 39% of its advertising spend to promoting Muse, up from 23% the previous month.
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