AXENT is the title sponsor of the 2026 14th Asia-Pacific Hotel Design Annual Conference, showcasing panoramic smart bathrooms

Evolution · Symbiosis | AXENT × 2026 14th Asia Pacific Hotel Design Annual Conference Concludes Successfully

Zhong Lilei 6 hours ago AXENT and designers' next journey.

From October 17 to 19, the 2026 14th Asia Pacific Hotel Design Annual Conference came to a close at the Waldorf Astoria Xiamen. With the theme of "Evolution," this year's annual conference gathered global hotel design masters, international hotel management groups, and industry elites to explore new paths for the iteration of hotel design. As the exclusive title sponsor of the annual conference dinner, AXENT deeply participated in this design event with the complete narrative of a panoramic smart bathroom, and under the proposition of "Evolution," AXENT offered its own answer—smart bathroom space is precisely the evolutionary direction for the future hotel experience.

Two exhibition areas unveiled, jointly shaping the future hotel smart bathroom

At the annual conference venue, AXENT broke the single spatial paradigm and completed a diversified interpretation of the future smart bathroom with two exhibition booths of distinct styles. The META Series smart suite exhibition area blends cutting-edge technology with crisp minimalist lines, showcasing through AXENT OS (smart central control system) the sense of order in which space and individual products are integrated as one. The stone materials in the exhibition area were kindly sponsored by Yingliang Group; the background wall of the bathroom cabinet was created with visually striking green luxury stone, injecting natural warmth into the cool intelligent technology. The minimalist shower system is cleverly embedded within the texture of the stone, allowing cutting-edge technology to truly "hide in the invisible"; the star product META smart cloud-controlled bathtub adds a touch of languid luxury to this space.

On the other side, the display exhibition area features mainly the NOVIA Series, using clean curves and soft elliptical contours to dissolve the coldness of traditional sanitary ware, creating a gentle bathing atmosphere and returning the space to a soothing sensory experience. AXENT Chief Design Officer Arthur Eisenkrein also engaged in in-depth exchanges with designers on site, jointly exploring hotel bathroom design trends. At the same time, the exhibition area also incorporated Southeast Asian market products and hotel products, bringing more bathroom design inspiration to high-end hotels in Southeast Asia.

One firm and one soft, one emphasizing rational order, the other emphasizing sensory healing. At a time when hotel design increasingly focuses on "depth of experience," these two juxtaposed booths of AXENT became a coordinate at the annual conference venue where visitors repeatedly stopped and discussed. In the AI era, the "evolution" direction of hotel smart bathrooms

As the exclusive title sponsor of the dinner, Mr. Li Feiyu, Chairman of AXENT Group, delivered a keynote speech titled "Fantasia of Hotel Smart Bathrooms in the AI Era" at the dinner venue. This sharing did not dwell on listing technical parameters, but returned to a fundamental question: when AI enters hotel spaces, what should the bathroom become?

AXENT's answer has long been clear. Mr. Li Feiyu has explained on multiple occasions that AXENT is betting the focus of its next decade entirely on the track of "smart bathrooms," becoming a global leading brand of panoramic smart bathrooms—not a stacking of smart individual products, but a reconstruction of bathroom space as a complete spatial product. In hotel scenarios, this logic is especially critical: what travelers need is not a smart toilet, a cloud-controlled bathtub, or a mirror light on a bathroom cabinet, but an overall experience that is seamlessly coordinated, operates imperceptibly, and can be perceived. From hardware interconnection to scenario linkage, from bathing and facial cleansing to relaxation, AXENT is evolving the hotel bathroom from "a functional corner of the guest room" into "a healing node in the journey of stay."

From "Evolution" to "Symbiosis": AXENT and designers' next journey

The theme of this year's annual conference, "Evolution," points to the gradual transformation of hotel design at the intersection of technology, aesthetics, and operational logic. The "evolution" practiced by AXENT is a path that replaces the stacking of individual products with holistic spatial thinking, a path that takes "minimalist aesthetics + smart technology" as its core and provides systematic smart sanitary ware solutions for hotel projects.

The real implementation of hotel design has never relied on one party going it alone. AXENT's role in the hotel and design fields is shifting from "sanitary ware product supplier" to "co-creator of smart bathroom space." The reason global architects and project developers value cooperation with AXENT lies precisely in the brand's deep understanding of the specific needs of hotel construction and operation, as well as its ability to translate a lifestyle oriented toward hotel scenarios into implementable spatial solutions.

The annual conference has concluded, but evolution continues. AXENT looks forward to standing shoulder to shoulder with more hotel designers, turning "the smart bathroom in the AI era" from a vision in a speech into a daily reality that can be touched the moment the door of the next guest room is opened—letting technology recede, letting experience emerge, and making every journey a better experience.

Source: Contribution

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