Philips debuts three major new products at its ninth CIIE appearance, including the AI-powered smart electric toothbrush

As AI permeates every aspect of life, has your health become intelligent? With this question in mind, Philips, in its ninth consecutive year at the CIIE, drawing on a century of medical technology heritage, has pioneered the concept of "AI intelligent health personal care" through its Health Lifestyle business group: centered on the four dimensions of intelligence, personalization, precision, and scenario-based application, it is creating an AI intelligent health steward that integrates into all-day life and revitalizes everyone's daily good condition. At this CIIE, Philips brings three major debut and first-show new products—the AI-powered electric toothbrush, the Shaver 9000 Ultra with customizable screen, and the Firefly portable shaver—integrating cutting-edge AI technology into everyday oral care and men's grooming scenarios, while also exhibiting for the first time globally a beauty and personal care product—the scalp care comb—expanding consumers' health care options. Multiple AI products make their CIIE debut. Hailed as the most advanced AI-powered electric toothbrush in Philips' history, it will make its debut at the CIIE; from basic cleaning to gum and tooth protection, from whitening to AI intelligent all-round protection, one toothbrush will serve as your "AI oral care specialist." The reporter learned that the AI-powered electric toothbrush is backed by real user behavior and brushing records as data support, providing AI real-time navigation for 12 areas of the entire oral cavity; Sense IQ adaptive technology enables real-time intelligent pressure sensing, and the APP continuously records. The body has a built-in Sonicare dedicated AI chip, which also collects data with each brushing, continuously analyzing coverage, pressure, and duration to safeguard long-term oral health, acting as each consumer's "AI oral care specialist." Meanwhile, Philips' world's first screen-display customized shaver—the Shaver 9000 Ultra with customizable screen—will also make its CIIE debut, adopting SkinIQ AI-level intelligent care technology that can intelligently sense skin and beard conditions for more comfortable shaving. "Now everyone in the market talks about AI, design, and intelligence, but we believe that a meaningful AI product or solution must make technology more humanized and enable people to use it better." Wu Pinhui, Senior Vice President of Philips Greater China and General Manager of the Health Lifestyle business group, used the multiple AI products making their CIIE debut and first show to explain the core meaning of "AI intelligent health personal care." "AI intelligent health personal care" products do not compete on parameters but share certain common characteristics. First, its AI data is real-time and can make adjustments based on individual usage conditions. "The so-called AI is essentially a data concept—we need to collect data in real time, then analyze, adapt, and feed back based on this data; it is a closed loop. Our toothbrushes have over 350,000 real user behavior data and 30.35 million brushing records globally; these are very important," said Wu Pinhui. Second, it provides AI solutions that make products smarter, simpler, and visualizable. "For consumers, it is not that 'the higher the parameters, the more technological' it is; rather, they need to be able to use it and find it easy to use. For example, our smart toothbrush will very intuitively tell you: among the 12 areas of the oral cavity, if you see blue, it is brushed clean; if you see yellow, it is still not brushed clean." Third, through AI visualization and dataization, it achieves intelligence and personalization. For example, Philips' high-end shavers not only shave cleaner; SkinIQ AI-level intelligent care technology can also sense skin and beard conditions and automatically adjust according to different conditions such as oily skin and dry skin. Wu Pinhui further stated, "We hope AI makes health care simpler, so consumers do not need to spend too much effort studying parameters; instead, the machine uses the collected data for analysis and judgment, automatically adjusts, and ultimately forms a healthy full-process intelligent closed loop." Zhu Fengshen, General Manager of the Oral Care business unit of Philips Greater China Health Lifestyle business group, also added: "Through accumulable data, we encourage consumers to establish not just the habit of brushing every day, but a long-term health management process visualized with data—knowing where each brushing puts its effort and maintaining a better oral health state; this is the most important thing." China's R&D speed feeds back globally. The Shaver 9000 Ultra with customizable screen, about to make its CIIE debut, was born from a real wish of a young Chinese consumer to see photos of their child on the shaver—this insight inspired a Chinese team to lead the R&D, and it was launched in China in just half a year. Consumer insights from the Chinese market are reversely driving Philips' global R&D. In the view of Feng Xue, General Manager of the Men's Grooming business unit of Philips Greater China Health Lifestyle business group, this latest case sufficiently proves that China's R&D and innovation speed is recognized globally: "In the past few years, a considerable proportion of our entry-level products have been developed by China and even exported back to the world. This is completely different from the previous state of simply introducing a product from overseas. Why do other markets choose products made in China? Because China's development speed, including consumer insights, is faster." Currently, Philips has established an innovation R&D center in Shenzhen, which is also the third-largest R&D center globally after the United States and Europe. "Continued investment increases reflect the group's emphasis on the entire Chinese market and consumers," said Feng Xue. Experience "CIIE same models" in the shortest time. At this year's CIIE, Philips also has many brand-new products worth seeing. For example, the scalp care comb, to be launched next year, is equipped with four-dimensional intelligent care technology of "light, electricity, force, and liquid": dual-band red light cares for scalp health from the root, gentle EMS microcurrent revitalizes the scalp condition, bionic grasping and kneading massage relaxes and relieves pressure, and intelligent essence import massages while nourishing the scalp. To let consumers experience "CIIE same models" in the shortest time, the Philips Health Lifestyle global experience store at Fengshengli, Shanghai, has been upgraded, and the CIIE same-model "Intelligent Care Technology Life Pavilion" has taken the lead in appearing in the city center. After this upgrade, Philips has brought the same experience that will soon land at the CIIE to urban consumption scenarios in advance. The store integrates AI intelligent care experience with personalized technology gifting, creating a health technology space that can be personally explored. Focusing on the three intelligent care technology solutions of "men's grooming, oral cleaning and care, and scalp care," it transforms cutting-edge technology into a consumer experience that can be perceived, experienced, and shared. In addition, Philips simultaneously announced a new upgrade of its official intelligent care membership system, built around the four core values of "intelligent care experience, customized gifting, continuous service, and points growth," covering 9 exclusive services including points redemption for gifts, new product trials, warranty services, and customized gifting, connecting online services with offline immersive health technology space, and opening an exclusive membership journey from intelligent care experience to long-term service for members.