Dr. Liang Jing of Squirrel Ai Lectures at Cheung Kong Graduate School of Business, Explaining How AI Technology Can Be Transformed into Business Value

On October 22, Dr. Liang Jing, co-founder and international CEO of Squirrel Ai, was invited by Cheung Kong Graduate School of Business to teach a class for the ASEAN Global Leadership Program, lecturing senior political and business leaders from Malaysia, Indonesia and other Southeast Asian countries. Drawing on China's largest-scale AI education practice, Dr. Liang Jing offered ASEAN executives a global perspective on AI development and a path to implementation.

This year's AGLP was held in Shanghai from October 19 to 23, bringing together corporate executives and senior managers from the ASEAN region across finance, energy and other fields. Participants included Hendra Lembong, President Director of Bank Central Asia (BCA) of Indonesia; Lani Darmawan, President Director and CEO of CIMB Niaga Indonesia; Ogi Prastomiyono, a member of the Board of Commissioners of Indonesia's Financial Services Authority (OJK); Nurhaida, Chair of the Board of Commissioners of the Indonesia Stock Exchange; and Ivahyatun Nurhayati, Senior Vice President of Indonesia's state oil company Pertamina, among others. Through in-depth exchanges with Chinese scholars and business practitioners, AGLP helps senior managers from the ASEAN region understand the innovation experience and development trends in China's business environment.

As artificial intelligence accelerates its entry into every industry, corporate marketing is also facing new challenges. Technology iterates ever faster, consumers are exposed to more and more information, and merely introducing product features or emphasizing technical specifications is no longer enough to fully demonstrate the value of an AI product. Against this backdrop, how to help users understand what problems technology can solve and build trust through actual use has become an issue that AI companies need to consider seriously.

01 From technological advantage to user value: AI marketing returns to real needs

Artificial intelligence is changing the way products are innovated and is also influencing how consumers understand and choose products. For AI companies, a breakthrough in technology R&D does not mean users will quickly understand the product's value, still less that the product will necessarily gain market recognition.

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In the field of AI education, Squirrel Ai likewise closely combines technological innovation with actual teaching needs. Traditional education still faces real challenges in the distribution of high-quality teachers, individualized differentiated instruction, and the cultivation of students' thinking, abilities and methods. Around these needs, Squirrel Ai continues to deepen its work in AI education; through the Squirrel Ai multimodal adaptive education large model, it integrates capabilities such as micro-granular knowledge graphs, learning diagnosis and personalized teaching into the learning process, providing more targeted learning support for different students.

Squirrel Ai's practice also shows that the value of educational technology lies not only in the technology itself, but also in whether it can respond to real teaching needs and provide learners with practical and effective support. For AI companies, technological advantage is the foundation of a product, and whether users can understand and feel this advantage affects whether the product can truly reach the market.

02 From product demonstration to real experience: how is user trust built?

Helping users understand a product's value is the first step; next, users also need to believe that this value can be reflected in actual use. This concerns not only whether users are willing to continue using the product, but also whether a brand can build long-term trust.

The operating mechanisms and decision-making processes of AI products are often not intuitive enough; even if a product has rich features, users may not be able to accurately judge its actual effects. Therefore, companies cannot merely introduce features and make promises; they also need to present the product's actual role more concretely through real experience, clear evaluation criteria and continuous feedback.

In the technical architecture of the Squirrel Ai multimodal adaptive education large model, micro-granular knowledge graphs, learner profiles, knowledge tracing and multiple specialized agents work together to connect links such as learning diagnosis, teaching content recommendation and feedback. The significance of these capabilities is not only to enable artificial intelligence to answer questions or generate explanations, but also to let it further participate in diagnosis and support within the learning process.

Therefore, the value of AI products cannot rely solely on one-sided company introductions; it needs to be verified through actual use. When users can personally feel the product's effects, technological advantages will be transformed into tangible user experience and gradually build trust in the brand.

Technological innovation can attract user attention, but whether it can continuously solve real problems determines whether users are willing to use it over the long term.

03 From technological innovation to the global market: what thresholds must be crossed for scale-up?

Once a product gains recognition in a certain scenario, companies next need to consider how to bring effective experience to more markets and application environments.

Notably, Dr. Liang Jing also extended her perspective to the scale-up development of AI products. A product's success in one market does not mean it can be directly copied to other regions. User needs, usage habits and service environments differ across markets, and companies also need to build corresponding capabilities in talent, operations, service delivery, cost control and user trust in order to drive sustained implementation of innovation outcomes.

In recent years, Squirrel Ai has also been exploring the application of AI education in different scenarios. In her presentation, Dr. Liang Jing showcased Squirrel Ai's "Global Education Innovation Cooperation" with the YMCA; practices such as the YMCA study room in Whittier, California, in the United States demonstrated Squirrel Ai's exploration in overseas community education scenarios. For edtech companies, entering a new market is not just about exporting technology and products; it also requires considering the local teaching environment, service conditions and learner needs.

Therefore, for AI companies to achieve scale, they cannot focus only on how many markets their products cover; they also need to ensure that the technology can adapt to different environments and is supported by corresponding service and operational capabilities. True scale is not just serving more users, but enabling products to continue to play a role in different markets.

04 Marketing in the AI era must ultimately return to user value

Artificial intelligence is accelerating product innovation and also bringing new business opportunities to companies. But the faster technology iterates, the more companies need to answer a few basic questions: What problem does the product solve? Can users feel its value? And can this value be delivered consistently?