Meta's AI agent Muse reaches 10.2 million US downloads in 40 days since launch
Meta's AI agent Muse reached 10.2 million US downloads within 40 days, a pace only 11 apps have ever achieved in history, most of which are mobile games. Its US 7-day retention rate is 30% and 14-day retention rate is 23%, compared with competitor averages of 19% and 16% respectively; daily active users reached 2.5 million on October 16, up 15% in a week, but still less than a quarter of US downloads.
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The source provides Muse's download, retention, and daily active user data, which can be used to observe the user retention performance of AI agent apps.
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Meta’s AI agent Muse reached 10.2M U.S. downloads in 40 days, a pace only 11 other apps have matched in history.
Most of those were mobile games.
Its U.S. users stick around better than average, with 30% returning after 7 days and 23% after 14, against rival averages of 19% and 16%.
Daily active users hit 2.5M on October 16, up 15% in a week but still under a quarter of U.S. downloads.