Yinli Technology Life Festival opens at Shanghai Hongqiao Qianwan Impression City MEGA, with robot parade and light-and-shadow metaverse launching

Technology empowers commerce, and experience ignites consumption. On October 30, the three-day SCP Technology Life Festival opened at Shanghai Hongqiao Qianwan InCity MEGA. Cutting-edge AI stepped out of the laboratory and into a 400,000-square-meter super commercial complex, officially kicking off a science and innovation feast that can be seen, touched, and actively experienced, extending an invitation to families with children and science and innovation enthusiasts across the city. As another science and innovation themed event in the Hongqiao International Central Business District, this Technology Life Festival breaks away from the simple product exhibition and sales approach, creating a brand-new model of multi-party collaboration featuring "government guidance + university expertise + international competitions + commercial platforms + industry brands." The event links international schools, Fudan University experts, and international robotics competition resources, while also welcoming the Shanghai mall debut of INNO100, the domestically officially authorized collaboration space of Kickstarter, making commercial space a testing ground for cutting-edge science and innovation achievements to face the public. A lively robot formation paraded along the mall corridors; in the ROBOTEX robot battle arena, young contestants focused on debugging equipment and competing with their solutions; at the science and innovation market nearby, embodied robots, coffee robot arms, AI chess-playing stations, and smart guitars were lined up in succession, and many members of the public stopped to try them out, directly experiencing the diverse possibilities of AI integrated into daily life. Brands such as iFLYTEK, Xiaomi Home, and OPPO brought together consumer technology products including AI phones, smart wearables, and AI learning hardware, paired with content such as the AIGC Future Imaging Competition, expert AI-themed sharing sessions, and geek workshops, breaking down hardcore technology into relaxed and fun interactive projects. With the support of the Minhang District Science and Technology Association, this event is also a vivid exploration of the "commercial complex + science popularization education" model. Shopping centers are no longer just places for shopping and consumption, but have also become second classrooms for out-of-school science popularization for all age groups, especially suitable for young people. Public welfare lectures, science and innovation workshops, and challenge competitions are open to children; artificial intelligence, 3D printing, and robotics technology are no longer distant terms in books. The hands-on format lowers the threshold for science and innovation, allowing people to immersively encounter cutting-edge technology while shopping, bringing science popularization for all into densely populated urban public spaces. Beyond technology, humanities and art add a gentle undertone to this science and innovation event. In the mall atrium, the large-scale immersive installation "Islands" by digital artist Hu Shuai, which has won multiple international awards, is on display. Flowing and ever-changing digital light and shadow build a metaverse symbiotic island, where cyborg life forms, natural ecology, and digital networks intertwine and coexist in the imagery. Beyond the noisy competition and market, this cyber-style work leaves a space in the commercial district where people can stop and contemplate, breaking down the barriers between technology and art, allowing people to understand the humanistic thinking behind technology while marveling at the power of science and technology. This Technology Life Festival was created by "Yin Shua Chang," the creative label of SCP Group. The event attempts to activate the "emotional computing power" of commercial space: instead of piling up cold technical parameters, it catches the public's curiosity and thinking about artificial intelligence, transforming abstract technological concepts into perceptible, immersive experiences, connecting science popularization learning, art appreciation, social leisure, and consumption conversion.