Maiya Media Shares Jump Vision AI Short Drama Industrialization Practices at Tencent Global Digital Ecosystem Summit

From October 29 to 30, the 2026 Tencent Global Digital Ecosystem Summit was held at the Shenzhen World Exhibition & Convention Center. With the theme "Collective Intelligence Collaboration, Digital Flywheel: Unleashing All-Scenario Productivity," this year's summit focused on topics including cloud and AI technology applications, industrial intelligence, and enterprises going global, exchanging views on technological progress and industry practices.

During the summit, Weng Chengbo, Director of Ecosystem Cooperation at Maiya Media, gave a presentation titled "AIGC Ecosystem Tools Empower Short Drama Production, Supporting Industrial Digital Upgrading." Drawing on Maiya's content production practices, he explained how Tiaoyue Shijie and Tencent Cloud work together to connect script development, AI production, content translation and dubbing, and overseas distribution, driving AI short dramas from single-point generation toward industrialized production.

"Competition in AI video is shifting from 'can generate' to 'can produce,'" Weng Chengbo said in his presentation, noting that as model capabilities become increasingly widespread, what truly sets players apart is complete content production capability. For producers and brands, the value of technology must ultimately come down to whether works can be delivered reliably, whether costs can be effectively controlled, and whether content can enter the market.

How content experience becomes production capability

From live-action short dramas to AI content, Maiya has produced more than 2,000 micro short dramas in total. Continuous production has made the team more aware that the difficulties creators encounter often lie beyond model generation: how to break down a script, how to keep characters consistent, how to connect shots, and how to synchronize versions after revisions.

Weng Chengbo emphasized in his presentation: "Models provide capabilities; the platform is responsible for organizing those capabilities into stable production results."

This is also the product philosophy of Tiaoyue Shijie. After uploading a script, creators can complete intelligent episode segmentation, asset generation, storyboard creation, and final film production on the same workbench, and manage scripts, materials, shots, and versions through an infinite canvas, reducing tool switching and repetitive rework.

More importantly, Maiya's script understanding, character relationships, pacing judgment, and directing experience have been gradually integrated into Agents and the production workflow. The platform's accumulated more than 100,000 sets of character, scene, and prop assets can also be continuously reused in subsequent projects.

"Content is not the display layer of Tiaoyue Shijie, but its continuously evolving data source," Weng Chengbo pointed out in his presentation. Real works constantly expose production problems, and the team then feeds solutions back into the system, turning project experience into capabilities that more creators can use.

Tencent Cloud provides the foundation, Tiaoyue Shijie organizes production

On this production line, Tencent Cloud provides technical capabilities such as large model invocation, media processing, AI image quality enhancement, invisible erasure, and global distribution; Tiaoyue Shijie connects them into a workflow suited to short drama production; and Maiya is responsible for content development, production, and commercial operations, so that technology ultimately faces the test of works and the market.

According to Weng Chengbo's presentation, after the relevant workflow was put into use, the production cycle for a single short drama was shortened from about 1 month to 1 to 2 weeks, computing power costs were reduced by 40% to 60%, and asset-related costs were reduced by 50% to 70%.

Image quality improvement also has a more economical path. Through Tencent Cloud MPS AI image quality enhancement, teams can first generate base images, then perform detail enhancement, super-resolution, and frame interpolation. In the cases shown in the presentation, clarity increased by 300% and detail retention increased by 200%; in the listed cost comparison for the same on-screen image quality, "generate first, then enhance" reduced costs by about 50% compared with direct native high-definition generation.

These changes correspond to the actual needs of producers and brands: shortening delivery cycles, reducing the cost of trial and error and version adjustments, while also bringing images up to usable standards.

However, Weng Chengbo also set out a clear precondition: "Only after quality is established do efficiency and cost become meaningful." Industrialized production must ultimately still serve the works, allowing creators to focus more energy on storytelling and aesthetic judgment.

Extending from finished-film delivery to overseas distribution

In overseas business, the production line must continue to extend further downstream.

Weng Chengbo noted in his presentation that short dramas going overseas first need a clean version of the visuals, then adjustments to sound and pacing for the target market, and finally entry into distribution. Subtitles, watermarks, multilingual dubbing, and aspect ratio adaptation are all specific steps that affect delivery efficiency.

With capabilities such as Tencent Cloud EraseVibe+ invisible erasure, these tasks can be connected into a continuous process: removing original subtitles and watermarks, extracting dialogue and timelines, completing multilingual translation, AI dubbing, and music replacement, and then entering overseas markets through horizontal and vertical screen adaptation, transcoding, and distribution. The presentation also showed the distribution path carried out through NetShort.

Among these, Tencent Cloud's related invisible erasure technology already has a foundation for large-scale application. According to disclosures in the presentation, it covers more than 80% of leading short drama clients, processes more than 50,000 minutes of video per day on average, ranks first in application scale in the short drama industry, and received the NAB 2026 Product of the Year Award in the Intelligent Technology category. The presentation also showed the operational results of related overseas AI dramas, with a cumulative 132,000 sets of advertising materials placed.

The connection between cloud technology and actual content business allows this solution to be verified in continuous production and market placement, and also provides the industry with a collaborative approach worth learning from.

Testing the value of tools with real works

Weng Chengbo also used "Old Dream Gramophone" as an example to show Tiaoyue Shijie's support for content creation: "Breakfast Grandma" was completed in about 2 days and reached 310 million views; "Baby Comes Home" was produced in 1.5 days, received more than 8 million likes, and was reposted and reported by media including People's Daily, CCTV News, and China News Service.

These cases show that after production efficiency improves, works still need to connect with audiences through story and emotion. For brands and production teams, the long-term value of tools must also be reflected in sustained output and commercial returns.

From the production accumulation of more than 2,000 micro short dramas, to the workflow development of Tiaoyue Shijie, and to the connection between Tencent Cloud's technical capabilities and overseas distribution, Maiya is transforming content experience into a reusable production system, providing producers, brands, and IP partners with service support from creativity to market.

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