RZR's new Beijing office officially opens, next-generation machine learning model Argus now live
Ad platform RZR announced that its new office in Beijing, China has officially begun operations, and its next-generation machine learning model Argus, developed by the Beijing team, is now live on the platform. RZR has built a single AI system spanning iOS, Android, and connected TV (CTV), capable of reactivating dormant iOS users without relying on device IDs, and connecting the TV and mobile advertising ecosystems. The Beijing office also serves as the core hub of RZR's global data analytics team.
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Sina Tech News, November 2 evening: The advertising platform RZR announced that its new China office in Beijing is officially operational.
It is reported that the RZR Beijing office has brought together a senior core team in fields including AI research, data analysis, product development, and growth operations, and its R&D results directly serve RZR's advertisers in various regions around the world. RZR's next-generation machine learning model "Argus" was developed by the Beijing team and is now live on the platform.
RZR has built a single AI system spanning iOS, Android, and connected TV (CTV), capable of accurately identifying and reaching users with high lifetime value, predicting the best timing for a second reach based on multi-dimensional contextual signals, efficiently reactivating dormant iOS users without relying on device IDs, while avoiding budget waste and connecting the TV and mobile advertising ecosystems.
In addition, the Beijing office is also the core hub of RZR's global data analysis team. Through standardized and automated data workflows, the team distills successful experience from a single market into reusable global playbooks, focusing on the key metrics that truly drive business growth: high-retention paying users and the net incremental revenue brought by advertising.
Public information shows that RZR is an integrated performance advertising platform that empowers growth across all domains and is committed to meeting enterprises' various growth goals. With a cross-channel single AI system, programmatic advertising infrastructure, and data analysis capabilities, RZR empowers brands to make smarter advertising decisions and achieve sustainable growth on mobile and connected TV. RZR has offices in San Francisco, New York, London, Tel Aviv, Bangalore, Beijing, Manila, and Seoul. news_keyword_pub,stock, iframe below the main text iframe below the main text General statement General statement QR code at the end start QR code at the end start
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