AI is disrupting the design industry? Alan Chan: True design lies in the understanding of culture

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Sina Tech News, October 30 midday — On October 29, the 2026 ZCOOL Design Week opened in Beijing, where ZCOOL announced its explorations in portfolios, a professional talent pool, and challenges. Meitu founder Wu Xinhong said that ZCOOL has accompanied Chinese designers for a full 20 years, witnessing the development of China's design industry and the growth of new designers into outstanding creators, while ZCOOL itself has grown into a platform with 19 million designers.

At the event, several designers and creators shared their "non-consensus" understandings and practices of creation in the AI era. When AI can quickly reproduce visual styles, how can the human warmth of design continue? In response, designer, brand consultant, and artist Alan Chan said that AI can quickly imitate styles, but true design lies more in the creator's understanding of culture, emotion, and life.

Speaking about the impact brought by AI, Shu Chen, founder of Text Science and a guest editor at ZCOOL, shared his experience, saying that clients recognize his copywriting but have also begun using AI to draw on his creative experience. "I used to be their creative partner; now I am their corpus supplier."

Long Jieqi, founder and CCO of TOPic&Loong and a guest editor at ZCOOL, proposed that yesterday's new technology may be outdated tomorrow, but the possibility of creativity improving society is worth continuing to explore. In his view, the AIGC era needs humanity even more; real experiences in life, emotions, and connections between people are all important nourishment for creativity.

Young director, AI visual creator, and official collaborating artist with Google and OpenAI Ju Ni said that in her vision, creation is no longer limited to generating a film or a novel, but further explores entirely new media forms such as dynamic and interactive ones. AI in this is not merely a tool to enhance or automate existing traditional media such as film and games, but may become the foundation for building entirely new experiences and narrative worlds. news_keyword_pub,stock, iframe below the main text iframe below the main text General statement General statement QR code at the end start QR code at the end start

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