Toutiao's 373 Million MAU: Four Steps for Coordinating SEO Optimization and GEO Optimization in Beauty E-commerce

Toutiao has approximately 373 million monthly active users, and its search ecosystem operates on both search and recommendation logic. Beauty e-commerce brands need to use SEO optimization to occupy the results page and GEO optimization to get AI search to cite the brand in answers. On the SEO side, brands rely on multiple titles (up to 6 per article) and diverse content such as Toutiao account articles, encyclopedias, and short videos to cover the results page; on the GEO side, they turn ingredients, reputation, and third-party reviews into structured, verifiable sources.