Report says global graphics card prices rose 35% in three months, RTX 5090 US price 370% higher than launch

RTX 5090 price surges 370% over launch price, global graphics card market up 35% in three months Source: Bandaozongheng Published: 2026-11-03 11:05 NVIDIA GPU-generated poster From flagship graphics cards to mainstream models, prices of products from multiple brands continue to climb, with tight VRAM supply and AI demand pushing up costs across the graphics card market.

The graphics card market is undergoing a new wave of price increases.

A fourth-quarter GPU price report released recently shows that over the past three months, global graphics card prices have cumulatively risen by about 35%, with a further 11% increase in October alone. The statistics cover 10 markets including the United States, Australia, Germany, the United Kingdom, Canada, India, the Philippines, Brazil, Poland and the Netherlands, involving multiple consumer graphics cards from NVIDIA, AMD and Intel. The report uses the lowest in-stock selling price of each model in each region as the statistical object, rather than the average market transaction price of each model.

Among them, the NVIDIA GeForce RTX 5090 saw the most astonishing increase. The lowest selling price in the U.S. market reached $9,400, 370% higher than the $1,999 launch price. Calculated across the 10 markets, the global average premium for this model reached 262%, translating to an average price of about $7,240. For a consumer graphics card aimed at high-end gaming and professional computing, this price has far exceeded the normal purchase range.

Flagship graphics card supply tight, RTX 5080 takes over the price increase pressure

The price of the RTX 5090 accelerated markedly in the second half of 2026. Judging from the statistical results, the price increase of the RTX 5090 is not limited to the United States; in-stock prices in multiple regions are rising rapidly. The lowest selling price in the Australian market reached AUD 12,000 in October, up 40% from September, and monthly increases in the German, Philippine and Dutch markets also exceeded 40%.

Reports of limited supply of the RTX 5090 continue to emerge, and NVIDIA has previously denied that the model is discontinued. However, the actual situation in the retail market is that the RTX 5090 is already very difficult to buy at a level close to the launch price, and prices of remaining inventory continue to climb. The report believes that this graphics card has in effect gradually withdrawn from the purchasable range of ordinary gamers.

The contraction in RTX 5090 supply has also affected the RTX 5080. The lowest selling price of the RTX 5080 in the U.S. market rose from $1,580 in September to $2,200 in October, up 39% in a single month and 120% higher than the $999 launch price, with a global average premium of 77%. Retailers in some regions lack their own in-stock inventory, leaving consumers able to find products only from third-party sellers, which further drives up quoted prices. The RTX 5080 originally bore the high-end market demand beyond the flagship model, and now it too has been pushed far above its launch price.

Price increases spread to mainstream market, VRAM capacity affects price divergence

While high-end graphics cards rise in price, mainstream products have not been spared either. The lowest selling price of the RTX 5070 in the U.S. market reached $900, 64% higher than the $549 launch price, with a global average premium of 48%. The RTX 5070 Ti reached $1,250, 67% higher than the $749 launch price, with a global average premium of 60%. The U.S. prices of the entry-level RTX 5050 and RTX 5060 also reached $420 and $450 respectively, 69% and 51% higher than their launch prices.

There are also notable differences between regions. The RTX 5050 rose 35% in a single month in October in the United States, but changed little in most other markets. The RTX 5060 rose 6% globally month-on-month, while prices in the United States and Australia remained unchanged. This means that this round of price increases did not occur simultaneously in every market and for every model; local inventory and channel quotations will further amplify regional differences.

Models with larger VRAM capacity face more prominent price pressure. The lowest selling price of the RTX 5060 Ti 16GB in the United States reached $790, 84% higher than the $429 launch price, with a global average premium of 69%. In contrast, the RTX 5060 Ti 8GB sells for $530 in the United States, with a global average premium of 24%. The two products belong to the same series, but differences in VRAM capacity and supply-demand conditions are already clearly reflected in prices. The 16GB version's price increase this year also ranks among the top among NVIDIA gaming graphics cards.

AMD and Intel products also rise in price, price gap between brands widens

Price pressure on the AMD Radeon series is also expanding. The lowest selling price of the RX 9060 XT 8GB in the United States reached $500, 67% higher than the $299 launch price, with a global average premium of 46%; the 16GB version reached $620, 77% higher than the $349 launch price, with a global average premium of 58%. The global average premiums of the RX 9070 and RX 9070 XT are relatively lower, at 28% and 36% respectively, but the prices of both products still rose about 12% month-on-month in October.

Some newer models have relatively limited premiums. For example, the AMD RX 9070 GRE has a global average premium of about 8%, lower than the RX 9060 XT series; the Intel Arc B570 is 32% more expensive in the United States than its launch price, but prices in some regions actually fell in October.

The Intel Arc series has also been affected. The lowest selling price of the Arc B580 in the United States reached $350, 41% higher than the $249 launch price, with a global average premium of 47%. Supply of the B570 and B580 is insufficient in some markets, and price changes also show large regional differences.

The price gap between different brands has therefore also changed. The report compared several 16GB graphics cards: the extra spending on AMD Radeon relative to the launch price is about $200, while the premium on Nvidia products with the same VRAM capacity reaches at least $300. Taking the RX 9070 XT and RTX 5070 Ti as examples, the former's average price in the global market is already close to that of the RTX 5070, while the latter is about 47% more expensive. When graphics cards generally rise in price, consumers' choices between brands and models will also be more influenced by actual prices rather than launch positioning.

Tighter VRAM supply is an important backdrop to this round of graphics card price increases. Many current graphics cards use GDDR6 or GDDR7 memory, and changes in supply and demand in the memory market are increasing cost pressure on graphics card manufacturers. In the report, the price increases of several 16GB VRAM models are relatively pronounced, indicating that products with high VRAM capacity are hit harder. However, VRAM costs cannot fully explain all the increases. For example, both the RTX 5070 Ti and RTX 5060 Ti 16GB are equipped with 16GB of GDDR7 memory, but the former has a global average premium of 60% and the latter 69%; the RTX 5080 is about $770 more expensive than its launch price, which is also hard to explain solely by rising VRAM costs.

Insufficient supply of high-end graphics cards, reduced channel inventory and AI workload demand are also considered factors pushing up prices. In particular, after supply of the RTX 5090 became constrained, some high-end users may turn to the RTX 5080, further increasing demand pressure on the latter. In addition, there are market rumors that Nvidia may launch a 24GB version of the RTX 5080 in the first quarter of 2027 and gradually replace the existing 16GB version, but this plan has not yet been officially confirmed.

By region, the global average price of graphics cards is 44% higher than the launch suggested retail price, with premiums in the U.S. and Canadian markets reaching 58%, while the situation in the Philippines, Brazil and Australia is relatively milder. However, the report believes that the currently lower price premiums in some regions may not be sustainable in the long term, and other markets may also be affected by subsequent price increases.

From the RTX 5090 to the RTX 5050, and from Nvidia to AMD and Intel, graphics card price increases have already covered multiple price segments. The market performance of a cumulative 35% increase over three months also shows that this round of price changes is not a short-term fluctuation of a single flagship model. VRAM supply, AI computing demand and changes in retail inventory are still jointly affecting market pricing, and the threshold for purchasing consumer-grade graphics cards is likely to be difficult to lower significantly in the short term.

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