Rokid launches Glasses 2, full-color AI glasses Color, and interaction ring Ring

On October 27, at the Jungle2026 launch event themed "Smarter, More Brilliant," Rokid unveiled three new products: Rokid Glasses 2, the full-color AI glasses Rokid Color, and the interaction ring Rokid Ring, priced starting at 3,699 yuan, 4,999 yuan, and 1,699 yuan, respectively. The three products have clearly defined roles and together form Rokid's complete layout for the next generation of personal AI terminals.

This launch builds on Rokid's existing market foundation. A Nielsen report shows that Rokid AI glasses have ranked first in the Chinese market for three consecutive quarters; Counterpoint Research data shows that in the first half of 2026, Rokid's share of the global AI glasses market with displays reached 41%, ranking first worldwide.

Behind the launch event lies an industry question: large model capabilities continue to leap forward, yet the way AI is invoked still relies heavily on smartphones—taking out the device, unlocking the screen, switching apps, and looking down to operate. For AI to truly integrate into daily life, the interaction method must evolve as well.

Rokid's launch event was centered precisely on this question. Speaking about the signal sent by releasing three new products at the same event, Rokid said: "The iPhone 1 moment for AI glasses has truly arrived." In its view, just as the original iPhone brought changes in display capabilities and interaction methods, AI glasses have also completed a long period of accumulation in these two aspects.

01. From "wearable" to "worth wearing," a new terminal must first become an everyday item

Whether a new terminal can enter daily life depends first on whether users are willing to wear it for long periods.

For AI glasses, this standard rests on a set of mutually constraining metrics. Rokid told HardKr that performance, battery life, and weight constitute the "impossible triangle" of the AI glasses industry—improved performance means more chips and sensors, longer battery life depends on larger-capacity batteries, and as a device worn on the face, even slight changes in weight directly affect the experience. How to balance the three is the core challenge for the category to become everyday, and it is also the direction Glasses 2 focuses on overcoming.

Regarding this trade-off, Rokid said that based on experience with the first-generation product, what the team found hardest to give up was functionality: "We don't really want to make trade-offs; instead, we hope to bring more features to users." To this end, Glasses 2, on the basis of a 25% increase in battery capacity, adopts a dual-chip setup of Snapdragon AR1+ and BES2800BP from Bestechnic, along with a dual-system collaborative architecture of Android and RTOS, flexibly allocating performance and power consumption according to task requirements. Glasses 2's overall battery life is 50% longer than the previous generation; this improvement does not come merely from a larger battery, but also benefits from underlying system optimization and iterative coordination of various capabilities.

Wearing comfort and display are likewise designed around daily use. The optical engine of Glasses 2 is 30% smaller in volume than the previous generation, the flexible temples and larger nose pad contact area further improve fit, and the magnetic custom prescription lens solution can accommodate different vision needs such as myopia, astigmatism, and presbyopia. In terms of display, through new coating and grating designs, rainbow patterns and reflection interference are significantly reduced, and the overall form of Glasses 2 is also closer to ordinary glasses.

Rokid summarizes the evolution of the two generations of products as follows: the first generation solved "wearable," while the second generation pursues "worth wearing."

Another meaning of "worth wearing" lies in the sustained value after putting them on. In imaging, Glasses 2 moves closer to smartphone-level camera capabilities, with significantly improved stabilization and night shooting performance; the newly added "pre-capture preview" feature allows users to confirm the framing range before pressing the shutter, so first-person recording moves from accidental capture to more deliberate composition, serving daily creation as well as professional scenarios requiring special camera positions, such as documenting intangible cultural heritage skills and media livelihood reporting.

In terms of AI capabilities, Glasses 2 is moving from answering questions to assisting with recording and understanding. AI meeting notes can combine sound and first-person visuals to organize meeting summaries and to-do items; AI call translation supports 89 languages, covering scenarios such as WeChat calls and Feishu meetings; instant recall and all-day recall features help users retrieve key information such as "what did I just agree to."

Accessibility experience is an important direction of this upgrade. For visually impaired people, Rokid has partnered with JD Explore Academy to introduce the JoyAI-VL-Interaction model capability, reshaping their sense of security through "proactive guardianship" features such as visual cues, obstacle alerts, proactive item finding, and real-time voice feedback; for hearing-impaired users, the product provides capabilities such as distinguishing multiple speakers and subtitle recording.

For measuring "everyday use," Rokid has its own set of metrics: on top of leading sales, it pays more attention to usage duration and repurchase among existing users. Rokid revealed that, calculated by wearing time, users' average daily wearing time has exceeded 6 hours; teleprompting, translation, and navigation are the three most commonly used features. In Rokid's view, whether a new category can go far depends on whether users continue to use it after purchase.

These habits are embedded in specific life scenarios: visually impaired users use the glasses to perceive their surroundings; parents caring for children alone can also complete navigation and payments when their hands are occupied; when family members across countries communicate, translated subtitles can be presented directly before their eyes. The value of AI glasses is reflected precisely in these everyday details—solving users' real problems without interrupting the rhythm of life.

In high-frequency scenarios such as navigation, payments, translation, and teleprompting, AI glasses allow users to reduce how often they take out their phones. In Rokid's view, the value of AI glasses lies in providing a more natural and efficient experience in these scenarios; for this reason, the product experience must reach at least 80 points before it can truly become part of users' daily lives.

A new terminal device must not only catch the eye but also make people willing to wear it every day. Once "wearable enough to keep on" becomes a reality, a new question follows: after information enters the field of view, how should the interaction method be reorganized?

02. "Look, select, confirm" is being rewritten, and the personal computing interface is moving to the space in front of the eyes

Looking back at the development of personal computing, every change in interaction method has reshaped the relationship between people and machines. The graphical interface brought personal computers to the masses, and multi-touch made smartphones a personal digital gateway carried at all times. In the next stage, the interactive interface is migrating from the palm to the space in front of the eyes.

Compared with smart earphones, which also focus on freeing the hands, the advantage of AI glasses lies in broader and richer interaction capabilities. Earphones use voice as the main input and output method, and their efficiency in receiving information is limited; glasses can carry both vision and voice at the same time, and support capabilities such as "AI seeing the world" and first-person shooting. At present, Rokid AI glasses have already been deployed in many fields such as industry, culture and tourism, and healthcare.

Shooting effect of Rokid Glasses 2

On this basis, Rokid Color and Rokid Ring expand the boundaries of interaction from the two ends of "seeing" and "operating." According to Rokid's product segmentation, Glasses 2 is mainly oriented toward tool attributes, while Color is oriented toward content and social interaction and has greater room for imagination.

Rokid Color points to the next stage of everyday use. The product uses Rokid's customized 0.16cc Micro-LED full-color optical engine, whose volume is only equivalent to a mung bean, and the product weighs 55 grams (excluding nose pads). Full-color display upgrades the information in the field of view from concise prompts to categorized and visualized presentation. For example, when users check stock quotes, gains and losses are distinguished by red and green, clear at a glance; navigation directions, task progress, and information priority can also be expressed more clearly with the help of color; browsing content such as videos and images also becomes possible.

This means that AI glasses are moving from "telling users what happened" to "letting users see content, understand differences, and make judgments." The addition of full-color display allows AI to move from "answering" to "showing," and the way it expresses itself is also closer to human intuition.

Rokid said that monochrome green and full color belong to different optical technology routes, and the two complement each other. Among them, the monochrome green solution is lighter, more power-efficient, has longer battery life, and is more affordable, suitable for high-frequency needs such as teleprompting and translation; the full-color solution can be oriented toward exploration of more diverse applications such as photography, providing users with rich, true, and clear presentation.

Shooting effect of Rokid Glasses 2

Rokid Ring responds to another question: after information enters the field of view, how can operations be completed with fewer interruptions.

As an optional peripheral for AI glasses, Rokid Ring can be adapted to the entire Rokid glasses lineup and complements temple touch controls and voice wake-up. The ring introduces micro-gestures such as left and right swiping, single clicking, and double clicking into glasses operation. In scenarios where it is inconvenient to speak or continuous browsing is needed, users can complete operations with smaller hand movements. Compared with raising a hand to touch or giving voice commands, subtle finger movements are more discreet and more natural.

Taken together, the three products have a clear division of labor: Rokid Glasses 2 lays the realistic foundation for everyday use, while Color and Ring open up the imaginative space for future interaction, and the product paths support each other. Glasses handle visual presentation, the ring handles lightweight operation, and AI handles understanding needs. The basic interaction set of "look, select, confirm" is being reorganized: "look" happens within the field of view, while "select" and "confirm" are completed at the fingertips. The relationship between people and devices thus moves from "finding functions and operating item by item" to "expressing intent, viewing results, and interacting naturally."

Interaction is migrating from "holding a screen" to "field of view + fingertips," and this is the essence of "from looking down to looking up."

03. Competition goes beyond hardware; whoever lets technology enter life naturally will define the category

In Rokid's view, one of the most critical changes in the current industry is the gradual maturity of the supply chain. Leading consumer electronics manufacturing companies such as Lens Technology (300433.SZ), Goertek (002241.SZ), and Luxshare Precision (002475.SZ) are bringing the refined manufacturing capabilities accumulated over many years of serving Apple into the AI glasses field, working with brands to explore higher-standard manufacturing processes. For example, behind many details such as controlling the step difference of the temples so that they feel smooth to wear and making the grating area increasingly invisible is a systematic improvement in supply chain manufacturing capabilities. In the future, with the implementation of technologies such as solid-state batteries, the foundation of the AI glasses product experience will be further consolidated.

As the supply chain becomes increasingly mature and products at various price points emerge one after another, the category is entering a period of rapid development, and users' requirements for experience are rising at the same time. The more solid the hardware foundation, the more the focus of competition shifts toward system experience and ecosystems that are harder to replicate.

Facing this trend, Rokid first adheres to experience standards. As an emerging category, AI glasses' first impression on users is crucial. To this end, Rokid insists on not lowering specifications in core components such as chips and cameras to ensure that the product experience meets standards, while strengthening software-hardware coordination to ensure smooth interaction across the entire chain.

Beyond the experience itself, Rokid is focused on building a neutral and open ecosystem for large models and services. As an independent hardware brand, Rokid has established partnerships with multiple large-model providers and can flexibly integrate mainstream large models such as Qwen, DeepSeek, and Doubao. On this basis, Rokid has partnered with Qwen Office and WorkBuddy to expand AI office scenarios, and with Qoder to explore initiating AI programming tasks through the glasses; it has also partnered with platforms such as Xiaohongshu, Meituan, Tencent Travel Services, and SMZDM to cover everyday needs including local life search, food-delivery information prompts and scan-to-open lockers, one-sentence ride hailing, and product recognition.

These partnerships point in the same direction: reducing the operations of users searching for entry points and switching interfaces, so that needs can reach services more directly, and AI glasses can thus move from "being able to answer" to "being able to get things done." In addition, Rokid has also launched an agent store, bringing together third-party applications covering different scenarios such as life, work, entertainment, and learning.

At the same time, Rokid is opening its API to developers to promote the spontaneous formation of closed-loop scenarios. According to data released by Rokid, its platform has more than 45,000 registered developers, more than 12,000 agents developed, and more than 700 agents listed. Individual and enterprise developers can independently develop vertical functions based on the Rokid platform. At present, marathon enthusiasts have independently developed a professional running navigation function, and Buting Technology, a cooking robot company, has applied AI glasses capabilities to functions such as checking orders in the kitchen, improving the overall operational efficiency of restaurants.

These scenarios grow spontaneously on the platform by developers, and the capabilities of AI glasses are thus extended to a broader range of segmented fields. To further promote the construction of an agent ecosystem for glasses, Rokid has simultaneously launched the Spatial Joy 2026 Global AI&AR Development Competition, with a total prize pool of 5 million yuan and Token support worth a total of US$1 million.

04. The next stop for human-computer interaction

Rokid's answer is to bring AI close to people's field of view, actions, and intentions, naturally presenting it in real-world scenarios and making it callable at any time. As a human-computer interaction platform, the three new products released by Rokid this time—Glasses 2, Color, and Ring—point to the same judgment: a good personal AI terminal should help people accomplish more things while occupying less of their hands and attention.

Relying on China's increasingly mature consumer electronics supply chain, the AI glasses industry is entering deep waters, and the core of competition will lie in whether AI can naturally integrate into people's field of view and actions. As Rokid puts it, the "iPhone 1 moment" of AI glasses has arrived. From "operating with heads down" to "interacting with eyes raised," the shift in human-computer interaction has begun, and the outline of the next-generation personal AI terminal is becoming increasingly clear.