Wang Teng's startup brand ISHO launches AI sleep ring and temperature-controlled bed, ring starts at 1,799 yuan

Smart East (Zhidongxi) live report from Beijing, October 29 — Just now, ISHO Jīn Rì Yí Xiū, the tech brand founded and led by former Xiaomi China marketing general manager Wang Teng, held its first launch event. Wang Teng, the company's founder and CEO, took the stage to unveil two AI sleep-tech ecosystem products: the ISHO Ring smart ring and the ISHO iFlow smart temperature-control system.

The ISHO Ring is finely crafted and compact, and is mainly responsible for sleep health monitoring. Its chip and sensor configuration is fairly "luxurious," and the design is said to be "jewelry-grade."

The ISHO iFlow consists of two parts, a main unit and a bed, and is responsible for sleep intervention by regulating the user's body temperature during sleep; the bed contains a water circulation system.

Worth noting: while introducing the bed portion, Wang Teng lay right down on it to share his user experience.

Jinri Yixiu's personal Agent can help you generate sleep reports, and can also recommend a daily schedule and bedtime based on your energy index.

When announcing the prices, Wang Teng first employed the classic "Lei-style comparison," comparing against flagship products from top global manufacturers (priced around 3,000 yuan). He noted in particular that if Xiaomi were to make it, the price might be halved, but the team is still a small company and can't go that low for now.

He then announced the prices: the ring itself is 1,799 yuan, and the version with a charging case is 2,199 yuan.

The iFlow smart temperature-control system is priced at 9,999 yuan, the Pro version starts at 12,999 yuan, and the top-end custom model is 17,499 yuan. Wang Teng joked that even when he was making Redmi phones, he never made a product this expensive.

Wang Teng revealed that, following the direction of sleep health, Jinri Yixiu may in the future expand into sleep-position and air-related products.

Wang Teng also showed a group photo of Jinri Yixiu's Beijing team, mentioning that the company now has just over 100 employees.

Finally, Wang Teng gave special thanks to "President Lei," saying he deeply cherishes his time at Xiaomi and learned how to make good products and how to lead a team well.

Wang Teng previously served as product director for Redmi phones, frequently took the stage at Xiaomi launch events, and interacted frequently with users on Weibo to generate buzz. Last year he left Xiaomi due to a "disciplinary violation" and threw himself into the AI hardware startup wave; his entrepreneurial ventures have consistently drawn considerable attention, and this event marks his formal public debut.

In an interview after the launch event, Wang Teng revealed that building a team in the early startup phase was grueling, with "finding people" being the core difficulty; the company's future business model may have two layers: one is smart hardware, and the second is health data services. In the future, when the data volume is large enough and the knowledge base is sufficiently professional, some advanced analysis features may be offered as paid subscriptions. Regarding overseas expansion, Wang Teng is very clear: the company is positioned as a global brand, and overseas markets will definitely be pursued.

1. Wang Teng answers three key questions: why do this, is it an IQ tax, and why do so few people do it?

Before introducing the products, Wang Teng first shared his three key reflections.

First, why choose the sleep health track for entrepreneurship? This is a question everyone cares about deeply.

Through research he found that sleep health problems are a key issue currently afflicting the nation: about 276 million people in China have poor sleep quality, and the sleep-disturbance rate among adults is 38.2%.

Second, are sleep products an IQ tax? This is also a doubt ordinary people often have.

To this end, Wang Teng tried many sleep products on the market and felt the effects were indeed not obvious. He also read a lot of relevant data and returned to his alma mater to exchange views with relevant professors.

Ultimately he formed the understanding that sleep is a systematic science related to many factors. Any single product claiming it can greatly improve sleep quality is most likely an IQ tax.

Third, many great tech companies have changed people's 16 waking hours, yet few tech companies care about the 8 hours of sleep?

In sleep scenarios, people basically don't move, so the quality of monitored signals is very high—this is a market with great potential.

As for the future, Wang Teng said the company's goal is to build a globally leading AI sleep-tech ecosystem within 5-10 years.

Since it is an AI sleep-tech ecosystem, it's not just hardware. Wang Teng analyzed it from the architecture level: the upper layer is ISHO Intelligence, a personal-oriented sleep health AI technology system including Agents, algorithms, and scientific research; the lower layer is ISHO's sleep-tech ecosystem products, including monitoring products and intervention products.

This time Wang Teng also publicly introduced his core sleep research experts, including Su Tengrong, Gao Ruiyang, Li Shuling, Su Rui, and Wang Jun. In addition, the company has carried out related research cooperation with Tsinghua University and Peking University.

PSG is a "gold standard" data metric in the sleep monitoring field. The team plans to collect more than 1,000 clinical PSG cases within a year, whereas leading smart ring brands have collected only nearly 700 PSG cases over the past seven years.

The team ultimately built an energy index model; the energy index involves sleep performance, nighttime recovery status, and yesterday's exercise load. Internal test users reported that the model's scores are very accurate.

Wang Teng noted in particular that algorithms are the cornerstone of precise health monitoring and sleep intervention. To this end, the team independently developed a physiological signal large model, giving it certain advantages at the key high-quality data level.

At the agent level, Jinri Yixiu developed a personal Agent that can perform health analysis, effect tracking, personalized plan formulation, and action-device coordination.

Worth noting: ISHO Personal Agent MCP supports integration with mainstream AI tools.

For example, you can have the Agent plan your day and help you find the time slot when your energy is best for attending important events.

In the app, users can check their status for the day when they wake up in the morning.

The personal Agent can also remind you of the optimal time to fall asleep at night and help generate a detailed sleep report.

3. Health ring with a "jewelry-grade" design, fully loaded chip and sensor configuration, and up to 10 days of battery life

On the hardware side, the first product unveiled was the ISHO Ring smart ring.

Why choose a ring for health monitoring? This is mainly because blood perfusion in the fingers is richer, which provides good conditions for collecting optical pulse signals; under normal breathing conditions, the proportion of key features recorded is far higher than on the back of the hand. At the same time, smart rings are smaller and lighter.

In terms of design, the ISHO Ring is positioned to achieve a "jewelry-grade" appearance and quality. It uses a unibody design and can be worn while swimming or working out. Wang Teng admitted that the current product's "yield rate is too low," the craftsmanship is difficult, and the team is still working hard to ramp it up.

The ring contains 116 internal components, and the PCB circuit board was bent six times.

ISHO Ring is the industry's first to feature light monitoring, enabling full-dimensional perception of ambient light, with a light intensity monitoring range of 0.001 lux to 100,000+ lux.

In terms of color options, ISHO Ring comes in gold, silver, and black.

In terms of performance, ISHO Ring is the world's first to feature the Apollo 330B Plus flagship chip, which can independently run on-device AI monitoring models.

ISHO Ring offers 6-10 days of battery life, with the larger size lasting longer. Its battery uses a wound structure, which is said to be safer and more efficient.

In Wang Teng's words, the ISHO Ring's sensor specifications are also rather "luxurious," with a clear advantage over the industry leader OURA 5. Compared with competitors' detection data, the average deviation is noticeably lower.

Worth noting: Jinri Yixiu also specially designed a monitoring charging case for the ISHO Ring as the Pro version. It can monitor temperature, humidity, carbon dioxide, ambient light, and noise, and these environmental perception data can better assist in analyzing sleep problems.

4. Water circulation system mattress + high-performance host, intelligent temperature control to optimize sleep quality

In addition to the ring, Jinri Yixiu also launched the ISHO iFlow intelligent temperature control system, a sleep intervention product that includes two parts: the host and the bed.

People need a suitable temperature when falling asleep, and body temperature also changes at different stages of sleep. The iFlow intelligent temperature control system can achieve imperceptible monitoring, dynamic temperature adjustment, and dual-zone temperature adjustment for two people. It is equipped with MediaTek's Genio 420 on-device AI computing platform and can run the ISHO physiological signal large model locally.

The host uses TEC semiconductor cooling and heating to achieve quiet bidirectional temperature adjustment.

In terms of heat dissipation capability, the host is equipped with a heat dissipation tower with 600W of heat dissipation capability. When comparing heat dissipation, Wang Teng did not forget his "old trade" and compared it with Xiaomi's REDMI K100 Pro Max, saying its heat dissipation capability is 289 times that of the latter.

The mattress has a special water channel design inside to make the core area heat up and cool down faster.

According to public papers and internal test data, dynamic temperature control can effectively help improve sleep quality, reducing sleep onset latency by 10 minutes and increasing deep sleep time by 22%.

The Pro version's mattress surface uses robotic skin fabric sensing technology, which can perceive the user's sleeping posture. The Pro version's host also has a higher configuration and higher power. The mattress can be heated to 55°C for high-temperature mite removal, and the waist area can be heated with graphene, with three adjustable levels.