Google says it may use Gmail and Google Photos data to serve targeted ads
Google updated its policy, stating that users who connect Drive, Gmail, or Google Photos to search tools such as AI Mode through the Personal Intelligence feature may have their content used to serve targeted ads. Google says advertisers will not receive this data or identity information such as names and email addresses, and ads will not be targeted based on sensitive categories such as race, sexual orientation, religion, or health. Users can choose to disconnect the relevant apps on the search service personalization settings page, or completely turn off personalized recommendations.
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The original text lists the policy text and the disconnect entry point, so readers can judge the actual boundaries of personal data use in search advertising.
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That means anyone who has connected their Drive, Gmail, or Google Photos to AI Mode and other Search tools via Google’s Personal Intelligence feature — allowing those tools to provide better responses or recommendations by knowing more about you — may now see ads targeted on the basis of that content.
Advertisers don’t get access to your Drive, Gmail, and Photos information or personally identifying details such as your name or email address, and Google won’t show you ads based on sensitive categories like race, sexual orientation, religion, or health.
This is what the policy says:
If you want to prevent your personal data from being used for targeted ads, you can choose which apps you want to disconnect from Search’s Personal Intelligence features or disable Personalized Recommendations entirely via the Search Services Personalization settings page.