27 Tank 500 Launched: 296 Upgrades, Priced at 335,000 to 375,000 Yuan

With steadfastness, trust is built: 27 variants of the Tank 500 go on sale, once again resetting the value benchmark for all-domain tech luxury SUVs. Zhong Lilei, 55 minutes ago. 27 variants of the Tank 500 go on sale, reshaping the new benchmark for luxury off-roaders with 296 upgrades.

Full presence, unrivalled popularity. On October 23, the 27 variants of the Tank 500 were officially launched, priced from 335,000 to 375,000 yuan. Through a comprehensive renewal that is more luxurious, more all-domain and safer, as well as a total of 296 optimized upgrades covering software, hardware and safety redundancy, the new vehicle once again resets the value benchmark for all-domain tech luxury SUVs. At the same time, to make a new luxury travel experience that combines presence with capability and has no shortcomings in any scenario within easy reach, the new vehicle not only adds equipment without raising the price, but also brings a series of surprise benefits worth up to 76,000 yuan, including a 3,000 yuan deposit that can offset 9,000 yuan of the final payment as a bonus, a selection fund worth up to 10,000 yuan, a trade-in subsidy of up to 20,000 yuan or a purchase finance subsidy saving up to 28,000 yuan, and lifetime free use of the VLA large-model all-domain assisted driving system, lowering the threshold to ownership for users with full sincerity.

Luxury that withstands the test of time comes from cultural confidence and high-end original design

This launch event also dissected layer by layer, from design philosophy and technology R&D to validation standards, the persistence and steadfastness of the "Tank style" behind the renewed upgrades of the 27 variants of the Tank 500.

In Tank's car-making philosophy, originality is the foundation and culture is the soul. When the industry is accustomed to quickly replicating classic designs through "copyism" and following trend elements, Tank has always adhered to a high-end original route and insisted on defining new luxury in the mother tongue of Chinese culture. Whether it is the Chengtian waistline of the Tank 500 drawn from ancient city walls, the grille derived from the Song Dynasty's stepped roof, the headlights borrowing from dougong mortise-and-tenon joints, or the symmetrically arranged Palace Eye taillights, all draw meaning from ancient Chinese architecture and mountains and rivers. From the first-generation model's finalization through 59 rounds of scheme deduction, 38 rounds of clay model validation and more than 700 days and nights of polishing, to the facelift still adhering to the classic styling language without exaggerated changes that follow the crowd, all this is only to precipitate a Chinese-style new luxury that withstands the test of time and to shape the Tank 500's powerful presence like a "gentle giant" that commands respect without anger and is full and composed.

The newly added "Danxia Red" body color is precisely a concrete expression of this steadfastness. The color is taken from the red cliffs of China's Danxia landform, formed by hundreds of millions of years of sedimentation, and with a dark-toned texture of "deep red like rock, red without clamor," it interprets a sense of premium that is not flamboyant yet has its own presence. To restore this unique hue, the R&D team went through more than 500 color adjustments, adopted 8 rigorous painting processes, and combined nano-ceramic clearcoat technology with material support from a globally leading paint supplier, making the paint cost more than 7 times that of ordinary car paint. The interior simultaneously introduces a new black-gray color scheme, with profound black as the base and elegant gray laid out, showing a layered virtual-real quality like Eastern ink wash.

In Tank's design logic, luxury should not be only the experience of the driver alone, but the equal enjoyment of "luxury in every seat," a sense of quality that withstands close inspection and long-term use. Based on this, the 27 variants of the Tank 500 have comprehensively upgraded the cabin configuration. The new vehicle is equipped with a 15.6-inch high-definition dual central control screen, combined with headrest speakers on both sides for the front passenger and near-field directional sound technology, achieving functional zoning and independent sound fields for the driver and front passenger, so that the front passenger seat is no longer a "companion seat" and has equal entertainment and comfort experience; the 22-speaker high-power sound field system throughout the vehicle includes 4 overhead channels and, paired with a seven-screen combination throughout the vehicle, creates an immersive mobile cinema-level experience; the NAPPA leather seats throughout the vehicle are all equipped with ventilation, heating and massage functions, and through zoned quilting technology the support layers are refined to precisely fit the curves of the human waist and back. On this basis, the newly added front-row electric folding leg rests, rear-row small tables and large-bed mode further expand the cabin's scenario adaptability, from commuting and resting to outdoor camping, adapting to users' diverse needs in all scenarios.

Intelligent experience worthy of trust comes from upfront validation and repeated polishing

In the traditional development process of assisted driving systems, interaction experience can only be validated after the software is completed and the real vehicle is built, which is not only long-cycle and high-cost, but also makes many delicate scenario details difficult to polish in place. To overcome this industry pain point, Great Wall has invested more than 12 million yuan to build an interaction experience laboratory with four core capabilities: VR virtual experience, HMI prototype evaluation, full-vehicle simulation experience and human factors analysis, which can fully restore interaction experience in real scenarios. This means that every intelligent function, before mass production, undergoes dual verification of user willingness and engineering feasibility, and user experience is moved to the very front of R&D.

The Coffee Pilot 4 assisted driving system newly equipped on the 27 variants of the Tank 500 is precisely the implementation result of this technical philosophy. Relying on the deep empowerment of the VLA large model and paired with the Thor-U high-computing-power chip, it becomes a true "driving intelligent agent" that can think. It understands natural spoken instructions and can dynamically adjust driving strategies, change driving routes and even remember users' driving preferences without fixed phrasing; it sees "invisible" risks. Relying on 27 assisted driving sensors including lidar and forward 4D millimeter-wave radar to build all-domain perception capability, the vehicle can accurately identify potential risks such as blind spots on the side, pedestrians suddenly emerging at intersections and narrow-road passage, decelerate in advance and reserve space for avoidance, making every lane change, merge and U-turn more reassuring.

The system also thinks autonomously about complex road conditions and calmly handles edge-case scenarios. When changing lanes, it considers the situation after the lane change rather than changing whenever there is a gap; when passing through narrow roads, it automatically slows down and stays centered; when encountering risky scenarios, it proactively honks to alert; in severe weather, it automatically switches to a prudent driving strategy, anticipating every kind of emergency in advance. Moreover, through the CoT reasoning panel, the entire assisted-driving decision-making process is visualized, eliminating the information gap and anxiety of human-machine co-driving, so that users can not only use it and dare to use it, but also use it with confidence.

More noteworthy is that, based on Great Wall Motors' 36 years of accumulation in the off-road field, Tank has collected more than 40,000 real off-road scenarios and millions of frames of data to build the world's first off-road dataset, enabling assisted driving capabilities to break through urban scenarios and paved-road conditions. Addressing the pain point that modified users' vehicle body lifting causes calibration to fail, the lidar also supports height-adaptive adjustment, requiring no recalibration after raising or lowering. This achieves truly uncompromising all-domain assisted driving and full-scenario integrated parking capabilities.

A safety foundation that provides support comes from a "slow" persistence in a fast-paced era

"Hard first, then luxury" is the underlying logic that Tank brand has always adhered to. While upholding the hardcore foundation of a body-on-frame chassis, the 27 Tank 500 also comprehensively upgrades intelligent safety configurations. With the logical chain of "vision warning - active risk avoidance - extreme-case fallback - full-scenario protection," it builds a safety protection system covering all vehicle-use scenarios, providing support for every trip. At the vision warning level, the new vehicle is equipped with a fifth-generation streaming media interior rearview mirror whose ultra-wide-angle field of view can cover four lanes behind, as well as the Coffee Night Vision 2.0 far-infrared night vision system with a detection range of up to 300 meters. At the active risk avoidance level, the new vehicle is equipped with more than 20 active safety functions, covering risks in all dimensions: front, rear and side; for scenarios such as meeting vehicles on narrow roads and yielding to pedestrians, the vehicle-language intelligent manufacturing function supports preset voice messages and real-time intercom, completing communication without opening the window, balancing safety and convenience. For extreme operating conditions, the new vehicle is equipped with fallback functions such as accelerator pedal misstep prevention, incapacitated assisted driving and intelligent tire blowout control. Among them, tire blowout control can accurately identify and stabilize the vehicle body within 200ms, achieving no loss of control after a high-speed tire blowout; combined with the IBC 2.0 dual-chip redundant braking system, it adds double protection to driving safety at the hardware level.

Among the 296 upgrades of the 27 Tank 500, there are also a large number of invisible "hidden optimizations." From the coating of a single bolt and the redundant layout of wiring harnesses to the adaptation and tuning of whole-vehicle scenarios, and even the anti-corrosion process and handling stability optimization for complex roads in South America and severe weather in Eastern Europe, as well as the safety redundancy upgrade for NOA overtaking scenarios, all have been meticulously polished. These details, which users find difficult to perceive in daily use, are precisely Tank's commitment to quality: doing validation ahead of time, solving problems before leaving the factory, and giving users confidence every time they set out.

The same is true at the core technical level of the powertrain architecture. Faced with the industry shortcut of "just purchase" large-displacement powertrains, Tank chose to persistently pursue independent research and development. After more than ten years of technical breakthroughs, it broke the foreign monopoly on large-displacement technology, and with the roar of the 3.0T V6 engine, established the technical foundation of Chinese luxury off-road vehicles. Also inspired by the Dujiangyan project, it innovated the Hi4-Z power-split technical architecture, which, together with the longitudinally mounted 3-speed DHT, achieves no power degradation under depleted-battery conditions. It has accumulated more than 6 million kilometers of testing, with charging costs for test vehicles alone exceeding 1.1 million yuan. In addition, strong off-road super hybrid combines new energy technology with non-decoupled four-wheel drive, forming the product characteristics of "one vehicle, three architectures," comprehensively meeting the diversified needs of different regions and different user groups.

Final thoughts

Parameters can be caught up overnight, but user trust takes many years to cultivate. From the persistence in original design and independent technology research and development, to people-oriented technological innovation, and then to the firm commitment to a hardcore foundation and the safety bottom line, every upgrade of the 27 Tank 500 confirms Tank brand's product philosophy of "taking one step further than user expectations." In an industry environment where "quickly built cars" appear frequently and traffic is paramount, Tank firmly acts as a long-termist. This persistence ultimately translates into users' solid trust: it is a reliable partner on public welfare rescue roads, solid confidence in global crossings, and an ideal vehicle that can meet the expectations of the whole family. And with the posture of "full presence, undeniable popularity," the 27 Tank 500 brings a new all-scenario travel experience that balances luxury and practicality and runs technology and safety in parallel for the backbone group bearing both career and family responsibilities. At the same time, in an increasingly restless era, it also provides a thought-provoking and referable "Tank-style sample" for the sustainable development of China's automobile industry.

Source: Contribution

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