OpenAI Expands ChatGPT Ads to 26 New Markets, Bringing Total Coverage to 89 Countries
On October 21, OpenAI announced that it is expanding its ChatGPT advertising service to 26 additional countries, bringing the total coverage to 89. The new markets include 14 Latin American countries as well as Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. Ads appear only in the Free and Go subscription plans; Plus, Pro, and Enterprise users will not see ads. OpenAI said in August that its advertising business had reached an annualized revenue run rate of $1 billion, with more than 100,000 advertisers already running campaigns.
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The original text provides the countries covered by ads, the revenue run rate, and the scope of ad delivery, which can be used to gauge the pace of OpenAI's commercialization ahead of its IPO.
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OpenAI Expands ChatGPT Ads to 26 New Markets, Bringing Total to 89 Countries
Phoenix Tech Download the app for exclusive early access October 21, 2026 21:34:06 From Beijing Updated October 21, 2026 21:43:31
OpenAI announced on October 21 that it is expanding its ChatGPT advertising service to 26 additional countries, bringing the total to 89. Previously, August data showed that the advertising business had reached an annualized revenue run rate of $1 billion, with more than 100,000 advertisers having placed ads. The new markets cover multiple countries across Latin America, Europe, the Middle East, Africa and Asia.
Phoenix Tech News, October 21 — According to Reuters, OpenAI announced on Wednesday that it is expanding its ChatGPT advertising service to 26 additional countries, bringing the total to 89. The company is stepping up investment in its advertising business to boost revenue ahead of a potential initial public offering (IPO).
OpenAI said in August that its advertising business had reached an annualized revenue run rate of $1 billion. The company said that after it began testing ChatGPT ads in the U.S. market earlier this year, more than 100,000 advertisers have since placed ads on the platform.
The expansion adds 14 Latin American countries, including Argentina, Chile, Colombia and Peru; the service had previously launched in Mexico and Brazil. In addition, the advertising service will cover multiple markets in Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
Advertisers can access ChatGPT advertising in the new markets through technology partners, or obtain self-service access via the company platform's Ads Manager. Ads will appear only in ChatGPT's Free and Go subscription plans; Plus, Pro and Enterprise subscribers will not see ads.
In September, OpenAI launched AI tools for advertisers and began testing business-sponsored agents with some U.S. advertisers. (Editor/Yu Lei)
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