Nintendo's Shigeru Miyamoto receives the Order of Culture, shares views on gaming culture and generative AI
Nintendo's Shigeru Miyamoto has been awarded the Order of Culture. At a press conference in Kyoto, he said he hopes to accept the award as a representative of his many co-creators. Speaking about generative AI, he distinguished between conceiving intent and completing the work, arguing that as AI takes on more of the work, creators need even more to think about what true creation is. He also advised young developers to return to the starting point of "what would be fun" and to establish new gameplay.
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The day before the official announcement, Nintendo held a press conference of about one hour at its Kyoto headquarters. Shigeru Miyamoto said the award made him both embarrassed and honored. Games are not works that one person can complete alone, so he hopes to accept the award as a representative of the many co-creators.
Looking back on nearly 50 years since joining Nintendo in 1977, Miyamoto believes that games have grown from a new medium with blurred boundaries into an everyday culture familiar to three generations—grandparents, parents, and children. Nintendo's long-term goal, he said, is to let interactive entertainment appear naturally in the family living room.
Miyamoto also mentioned that the Japanese game industry's ability to carefully polish interfaces, responsiveness, and ease of use can drive the development of a broader range of interactive products. He once worried that film settings would constrain future game creation, but later, after seeing players' affection for the characters themselves, he shifted to advancing films and theme parks.
Speaking of generative AI, Miyamoto distinguished between the intent behind an idea and completing the work. He believes that as AI takes on more of the work, creators need even more to think about what true creation is. He also advised young developers not to merely rework existing successful works, but to return to the starting point of "what would be fun" and build new gameplay.