Li Jiaqi Sells 100,000 Qwen Office Membership Monthly Cards in 30 Minutes During Double 11 Livestream

AI computing power packages enter 'Double 11' promotions as a major consumer category for the first time. Image source: CFOTO/IMAGO

(German Wave Chinese website) According to Chinese media outlets including Beijing Business Today and Phoenix Finance, on the evening of Monday (November 2), top livestreamer Li Jiaqi and Qwen Office CEO Chen Yusen promoted Qwen Office membership monthly cards in a livestream. The monthly membership cards, originally priced at 28 yuan each, were promoted at a livestream price of 0.01 yuan. After half an hour of frantic speed-buying, 100,000 cards were sold, corresponding to a computing power quota of approximately 2 trillion AI Tokens.

Token, or ciyuan, is the basic unit used by artificial intelligence models when processing text.

According to Beijing Business Today, this office membership monthly card includes services such as monthly general points, product storage cloud drive, and the number of queued parallel tasks. The newspaper commented that merchants teaming up with top livestreamers are earning traffic, membership conversions, and the imaginative space for future commercial monetization.

This is the first time AI computing power packages have entered the 'Double 11' promotional event as a major consumer category. 'Double 11' is the world's largest shopping festival, originally set to be held on November 11 each year.

Su Lianjie (Lian Jye Su), chief analyst at technology research firm Omdia, told Reuters: 'Chinese consumers are now very accustomed to using AI productivity tools.'

He added that consumers who frequently use these tools may encounter insufficient computing power quotas, so buying in bulk during promotions is 'a very reasonable choice.'

The livestream showcased Qwen Office computing power packages, laptops equipped with AI features, and office devices such as AI hardware including DingtalkA1 and QwenNoteA2AI voice-recording cards.

Beijing Business Today cited Zhang Yi, CEO and chief analyst of iiMedia Research Group, who pointed out that 'the Li Jiaqi selling Tokens event may express an intent that is more important than how many Tokens are sold.' Selling Tokens is more like a mass-market consumer enlightenment movement, dragging the technology narrative aimed at enterprise clients into the context of mass consumption.

E-commerce giant Alibaba said its Tmall has launched an AI Token zone for 'Double 11,' offering consumer-oriented computing power packages from Alibaba Cloud, MiniMax, Moonshot AI, and Zhipu AI.

JD.com has also set up an AI Token zone, integrating services from multiple companies including DeepSeek, Zhipu AI, and ByteDance's Volcano Engine.

Alibaba said that from October 1 to 20, sales of AI computing power packages increased by 450% compared with the same period last month. In addition, within the first hour after the official start of the 'Double 11' promotional event, sales of AI personal computer laptops increased by more than 300% year on year.

Su Lianjie told Reuters that computing power packages usually have relatively long validity periods, which may prompt consumers to stock up in advance. However, he also cautioned that AI products iterate rapidly, and consumers may worry that prepaid services will soon be replaced by new products or even cease operations, so they have concerns about paying in advance.

The 'Double 11' shopping festival was launched in 2009 to stimulate consumption. Statistics from third-party data agency Syntun show that last year the total sales of major e-commerce platforms during 'Double 11' reached 1.70 trillion yuan (about 255 billion US dollars).

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