AgentCloak founder's Mac Mini smashing video gets 2.2 million views
AgentCloak founder Peter Yared smashed a Mac Mini on camera, and the launch video got 2.2 million views and 3,000 downloads. launchvideo.com ran the launch like an assembly line: a founder on-camera video, with creators rolling it out in batches by audience size. The team had also shot an alternate ending featuring a $10,000 Mac Studio setup and a closing laptop, but ultimately kept the smashing as the main shot, and the alternate version was not used.
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Insightful read for anyone shipping AI tools.
AgentCloak’s founder smashed a Mac Mini on camera, and the launch video drew 2.2M views and 3,000 downloads.
The AI launches that turn into real usage right now are the ones run like a pipeline, with each stage feeding the next.
launchvideo[.]com ran AgentCloak’s launch that way: a founder-led video, creators released in waves by audience size. The founder, Peter Yared, wanted to skip the moment where he smashes a Mac Mini with a bat and close on configuring a $10K Mac Studio and shutting the laptop instead.
They shot both. The smash stayed as the main moment and the backup was never used.