Google says that after enabling Personal Intelligence, Gmail and Photos data will be used for targeted advertising
Google states that after users enable Personal Intelligence, services such as Search can process Gmail, Photos, and Drive data that they have granted access to for personalized content, including ads. Personal Intelligence is still opt-in, began rolling out in beta earlier this year, and can share data across apps such as Gmail, Photos, Search, and Drive within Gemini. Users can go to Personalization settings on their account's Data & privacy page and turn off personalized recommendations via Manage Personalized Recommendations.
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The original text explains that after enabling Personal Intelligence, Gmail and Photos data will be used for ad targeting, and provides the settings path to turn off personalized recommendations.
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Top comment by John Doe
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"and you can’t opt out with disabling Personal Intelligence."
But then you say
"Personal Intelligence remains opt-in (for the time being),"
So I'm confused can you opt out of this and how and what does it change with your Google account?
Turning off personalized recommendations has to do with targeted ads? I thought it's the personalized ads settings that's you need to turn off? View all comments
Obviously, that sentence reads about as intentionally vague as possible, so let’s draw a clearer circle around it: this is a change that revolves around Google’s AI initiative, and the choice the company is referring to here is the decision to enable Personal Intelligence across your account. Personal Intelligence first began rolling out in beta at the start of this year, and allows for Gemini to share data between various apps, including Gmail, Photos, Search, Drive, and more.
You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service. For example, Search may process some of the data that you allow Search to access to personalize content, including ads.
Personal Intelligence remains opt-in (for the time being), but if this sort of change freaks you out, you might want to verify your Google account settings are where you want them to be. To do so, head to Data & privacy under your My Account page, selection Personalization settings, then select Manage Personalized Recommendations in Search services. You can also disable Personalized Recommendations entirely by clicking the Turn off button on this page.