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The Wesleyan Media Project identified 220 political ads that were at least partially generated using AI tools, appearing on U.S. television and social media and costing more than $137 million in total. According to Xinhua, citing Agence France-Presse, as the November 3 congressional midterm elections approach, a large number of AI-generated campaign ads have emerged in the United States, many of them used to attack opponents and not labeled as AI-generated. By comparison, the organization identified less than $50,000 in spending on AI-generated ads during the 2024 election cycle.
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Oct 26
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A large number of unlabeled AI-generated campaign ads have emerged ahead of the US midterm elections
According to Xinhua News Agency citing Agence France-Presse, as the November 3 congressional midterm elections approach, a large number of AI-generated campaign ads have appeared on US television and social media, many of which are used to attack opponents and are not labeled as AI-generated. The Wesleyan Media Project, which tracks US elections, said it has identified 220 political ads nationwide that were at least partly generated using AI tools, with total spending exceeding $137 million; by comparison, the organization identified less than $50,000 in spending on AI-generated ads during the 2024 election cycle.
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The Paper
Ahead of US Midterm Elections, 220 AI-Generated Campaign Ads Emerge, Costing Over $137 Million in Total
As the November 3 congressional midterm elections approach, a large number of AI-generated campaign ads have appeared on US television and social media. The Wesleyan Media Project, which tracks US elections, said it has identified 220 political ads nationwide that were at least partly generated using AI tools, with total spending exceeding $137 million, while the organization identified less than $50,000 in AI-generated ad spending during the 2024 election cycle. Of these ads, 81% were sponsored by Republican candidates or groups, 12% by Democrats, and the rest by independent candidates or groups, and many of the ads attacking opponents were not labeled as AI-generated.
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