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On November 3, 2026, Taobao Short Drama partnered with Alibaba's video generation model Wan3.0 to launch three AI brand short dramas, including "Nine-Tailed Deity Descends," during the Tmall Double 11 period. Among them, "Nine-Tailed Deity Descends" features a real-person likeness authorized by Irene Wan. The report also mentioned that Pechoin's custom drama "The Legend of the Spirit Jade in Another World" surpassed 35 million views within 30 days of its release, and the new product featured in the drama, Spirit Jade Cream, exceeded 10 million yuan in sales within 30 days of its first launch. Taobao Short Drama will also launch a content and merchant matchmaking platform to connect brand needs with creative capabilities.
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Taobao Short Drama Partners with Wan3.0 to Launch AI Short Drama Featuring Licensed Likeness of Irene WanDevelopments
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Taobao Short Dramas and Tmall jointly launch multiple AI brand short dramas produced with Wan3.0
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Nov 3
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Taobao Short Drama Partners with Wan3.0 to Launch AI Short Drama Featuring Licensed Likeness of Irene Wan
Taobao Short Drama has partnered with Alibaba's video generation model Wan3.0 to launch three AI brand short dramas, including "Nine-Tailed Deity Descends," during Tmall's Double 11 shopping festival. "Nine-Tailed Deity Descends" features a licensed live-action likeness of Irene Wan. The custom drama for Pechoin, "Tale of the Spirit Jade in Another World," surpassed 35 million views within 30 days of launch, and the new product featured in the drama, Spirit Jade Cream, exceeded 10 million yuan in sales within its first 30 days. Taobao Short Drama will also launch a content-merchant matchmaking platform to connect brand needs with creative capabilities.