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Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion. According to reports, Braze Class A shareholders will receive $47.50 per share in cash, and the deal is expected to close in Salesforce's FY28. Braze's real-time messaging and customer journey management capabilities will be integrated into Salesforce Marketing Cloud and combined with Salesforce's CRM, Data 360, and Agentforce platforms. The report also states that Braze currently serves approximately 2,770 customers, including Canva, Instacart, Urban Outfitters, and Venmo. No further developments have been disclosed at this time.
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Salesforce Acquires Braze for $5.66 Billion to Strengthen AI Customer MarketingDevelopments
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Salesforce agrees to acquire Braze for approximately $5.66 billion
Source:Analytics India Magazine
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Oct 21
Analytics India Magazine
Salesforce Acquires Braze for $5.66 Billion to Strengthen AI Customer Marketing
Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion. Braze Class A shareholders will receive $47.50 per share in cash, and the deal is expected to close in Salesforce's FY28. Braze's real-time messaging and customer journey management capabilities will be integrated into Salesforce Marketing Cloud, combining with its CRM, Data 360, and Agentforce platforms. Braze currently serves about 2,770 customers, including Canva, Instacart, Urban Outfitters, and Venmo.