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On October 27, 2026, Du Hengfeng published a commentary pointing out that mass-produced AI store-exploration videos are overdrafting trust in the content ecosystem. The commentary noted that such videos require no real person to visit the store, with scripts and camera movements highly similar, and are distributed in bulk by platform algorithms; one company reached a monthly turnover of 8 million yuan, with a 12-second video costing only 9.6 yuan and tutorials priced as low as 0.1 yuan each. Du Hengfeng argued that AI has no sense of taste or real experience, and that fabricated experiences will overdraft consumer trust and squeeze out genuine human store-exploration creators who put serious effort into their work, so deep synthesis content labeling and platform traffic constraints need to be implemented. Currently, this commentary was published by East Money, and there are no subsequent factual developments.
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Oct 27
East Money
NBD Hot Comment: AI store-exploration videos generate 8 million yuan in monthly revenue, and AI-synthesized content should not undermine the foundation of trust in traffic
Mass-produced AI store-exploration videos have become a business, with one company generating 8 million yuan in monthly revenue; a 12-second video costs only 9.6 yuan, and tutorials cost as little as 0.1 yuan each. This type of content requires no real person to visit the store, and the scripts and camera movements are highly similar; it is distributed in bulk through platform algorithms, and merchants use it to gain exposure at a cost far lower than real-person store exploration. The commentary holds that AI has no sense of taste or real experience, and fabricated experiences will overdraw consumer trust and crowd out genuine human store explorers who create content seriously; deep synthesis content labeling and platform traffic constraints need to be implemented.