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From October 21 to 23, 2026, the four exhibitions of the China Toy Association were held at the Shanghai New International Expo Centre, and an AI Ecosystem Pavilion was set up for the first time. During this period, Shifeng Culture launched Rootix, a new brand for its AI business, and unveiled for the first time DeskBuddy, an AI hardware product for office scenarios. According to Securities Times, the product can connect to multiple mainstream office AI agents, track task progress and proactively remind users; it adopts a retro game console design and NFC interaction, emphasizing office assistance first and emotional companionship second. According to another report by Shangguan News, Shifeng Culture is also opening up its self-developed SF-Hola agent and ODM manufacturing capabilities, enabling partners lacking AI R&D teams to enter this track at low cost. Currently, the brand and the product are still at the first public unveiling stage.
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Shifeng Culture launches Rootix brand and DeskBuddy desktop AI hardware, entering smart officeDevelopments
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Oct 23
Shanghai Observer
Shifeng Culture launches Rootix brand and DeskBuddy desktop AI hardware, entering smart office
Toy company Shifeng Culture launched its new AI business brand Rootix at the CTE China Toy Expo, and unveiled for the first time DeskBuddy "desktop companion", a desktop AI hardware for office scenarios that can connect to multiple mainstream office AI agents, track task progress and proactively remind. The product features a retro game console design and NFC interaction, emphasizing office assistance first, emotional companionship second. Shifeng Culture is also opening up its self-developed SF-Hola AI agent and ODM manufacturing capabilities, enabling partners lacking AI R&D teams to enter this track at low cost.
Securities Times
China Toy Association's Four Shows Debut AI Ecosystem Pavilion; Maxvision Technology and Shifeng Culture Launch New AI Trendy Toy Products
From October 21 to 23, 2026, the China Toy Association's Four Shows were held at the Shanghai New International Expo Centre, debuting an AI Ecosystem Pavilion. Feifeite Culture, under Maxvision Technology, exhibited the original AI trendy toy NAONAO (Naonao), which supports real-time voice dialogue, voice customization and exclusive voiceprint recognition, and can update stories and interactive gameplay via OTA. Shifeng Culture launched its new AI business brand Rootix, unveiling for the first time DeskBuddy, an AI hardware product for office scenarios.
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Sina Tech
China Toy Association's Four Expos Set Up AI Ecosystem Pavilion for the First Time; Shengshi Technology and Shifeng Culture Launch New AI Trendy Toy Products
From October 21 to 23, 2026, the China Toy Association's Four Expos were held in Shanghai and set up an AI Ecosystem Pavilion for the first time. Feifeite, under Shengshi Technology, launched the original AI trendy toy NAONAO (Naonao), which supports real-time voice conversation, voice customization, and exclusive voiceprint recognition, and can update stories and interactive gameplay via OTA. Shifeng Culture released a new AI business brand Rootix and unveiled for the first time DeskBuddy, an AI hardware product for office scenarios.
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