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On October 17, 2026, Rohan Paul put forward the judgment that AI increased Meta's ad volume by 14% and raised prices by 12%, because AI can better predict users' needs before they search. The same report also mentioned that Meta's advertising business is narrowing its revenue gap with Google Search, with quarterly revenue currently differing by only about $4 billion. At present, this judgment appears only in this one source, and there are no subsequent factual developments.
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Meta's quarterly ad revenue gap with Google Search narrows to about $4 billionDevelopments
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Oct 17
Rohan Paul
Meta's quarterly ad revenue gap with Google Search narrows to about $4 billion
Meta's advertising business is narrowing its revenue gap with Google Search, with quarterly revenue now differing by only about $4 billion. AI has increased Meta's ad delivery volume by 14% and raised prices by 12%, because it can better predict users' needs before they search.