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Google announced plans to expand its financial services verification program to the United States and Canada, requiring financial advertisers to prove they are authorized by regulators before running ads, in order to stop brand impersonation and financial scams. The program currently covers 42 countries and about 2 billion internet users. Google said that in 2025, Gemini helped the system block more than 99% of violating ads before they were served. Google is partnering with the American Bankers Association in the United States and the Canadian Bankers Association in Canada, and will provide advertisers with a registry list and onboarding guidance before enforcement begins.
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Google Ads will launch financial services verification in the US and Canada in early 2027Developments
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Oct 20
Google BlogFirst-party
Google Ads will launch financial services verification in the US and Canada in early 2027
Google announced that in early 2027 it will expand its Financial Services Verification program to the United States and Canada, requiring financial advertisers to prove they are authorized by regulators before running ads, in order to stop brand impersonation and financial scams. The program currently covers 42 countries and about 2 billion internet users; in 2025, Gemini has helped the system block more than 99% of violating ads before they are served. Google is partnering with the American Bankers Association in the United States and the Canadian Bankers Association in Canada, and will provide advertisers with registry lists and onboarding guidance before enforcement begins.