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Meta is going all in on Muse, and this AI app is quickly gaining popularity

24 reports24 story updatesUpdated Oct 8 22:00

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AI overview

On September 25, 2026, reports said Meta heavily promoted its AI app Muse at the annual Meta Connect developer conference. According to Sensor Tower estimates, Muse has surpassed 3.4 million downloads since launching on September 8, up from 2.5 million earlier this week; estimates from other firms vary widely, with Apptopia counting 4.3 million and Appfigures about 2.3 million. The report also said Muse topped the U.S. App Store on September 18 and has held the top spot since, and reached the top of Google Play on September 19. On the same day, another report said Meta put the Muse agent at the center of the conference and announced features including Computer Use, a dedicated email address, a digital avatar, and the pocket device Muse Charm. Subsequently, Meta opened early access applications for new Muse features on September 25; launched the Meta Enterprise Platform on September 28, incorporating Muse and others into its enterprise technology stack; announced on September 29 that it would expand Muse to small businesses and add multiple integrations; and on October 7, the Muse iOS app added native iPad support and integrated more third-party tools.

AI-generated from public reports

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Developments

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Reports and discussion timeline

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Oct 8

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Sep 28

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    Meta's agent Muse hits 700,000 daily active users in ten days, with service degradation already occurring due to insufficient compute

    The daily active user count of Meta's AI agent Muse grew 10x over the past 11 days, reaching about 700,000, but load issues have already emerged, with the status monitoring platform SaaSHub listing its status as service degraded. A researcher stress-tested Muse by asking it to generate 120 sub-agents at once, and only 33 were successfully created. Meta Chief AI Officer Alexander Wang revealed on September 9 that Muse's early usage far exceeded internal expectations, at roughly 10x the level during internal testing, prompting Meta to reset token usage and add limits. The bottleneck may stem from its compute-intensive architecture; Meta promises each user a dedicated virtual machine equipped with 2 virtual CPUs, 8GB of memory and a 100GB SSD. Currently Muse is only launched in the United States and Canada, and registration is not yet open to WhatsApp and Instagram users.

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Sep 25

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