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Fitness SF says viral vibe coding notice is AI-fabricated

1 reports1 story updatesUpdated Oct 22 17:00

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A screen notice at San Francisco gym chain Fitness SF reading "no coding or prompting AI while working out" went viral on X and Instagram. On October 22, 2026, the gym's marketing director Troy Macfarland said it was an "AI-generated fake image" and that someone had altered a real photo of its screen. Fitness SF does have notices mentioning phone use and courtesy, but none mention vibe coding; it is not yet clear whether the image was made with AI, Photoshop or another tool.

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San Francisco gym Fitness SF denies "vibe coding ban" sign: it's an AI-generated fake image

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  1. Fitness SF says viral vibe coding notice is AI-fabricated

    Source:Business Insider Tech

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Oct 22

  1. Business Insider Tech

    San Francisco gym Fitness SF denies "vibe coding ban" sign: it's an AI-generated fake image

    A screen sign at San Francisco gym chain Fitness SF reading "no coding or prompting AI while working out" went viral on X and Instagram, but the gym's marketing director Troy Macfarland said it is an "AI-generated fake image" and that someone altered a photo of its real screen. Fitness SF does have signs mentioning phone use and courtesy, but none of them mention vibe coding; it is not yet clear whether the image was made with AI, Photoshop, or another tool.

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