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According to reports, Vibe, which was acquired by Walmart for $1.4 billion, has launched an AI agent that can read a brand's website and budget to select which Walmart shoppers see its streaming TV ads. The report states that the value of AI models depends on data, and Walmart holds purchase data on millions of people, which is now being made available to small advertisers through the agent. At present, this news appears only in Rohan Paul's report, with no official response from Vibe or Walmart and no subsequent developments.
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Walmart-owned Vibe launches an AI agent for ad placementDevelopments
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- Source:Rohan Paul
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Oct 30
Rohan Paul
Walmart-owned Vibe launches an AI agent for ad placement
Vibe, reportedly acquired by Walmart for $1.4 billion, has launched an AI agent that can read a brand's website and budget to select which Walmart shoppers see its streaming TV ads. The author comments that the value of AI models depends on data, and Walmart holds purchase data on millions of people, which is now being opened up to small advertisers through the agent.