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The "Blue Book on Internet Advertising Governance in the AIGC Era," jointly compiled by the China National Institute of Standardization and Ocean Engine's Business Trust and Safety team, was released on October 24 during the 33rd China International Advertising Festival. The blue book proposes a governance framework covering the entire advertising delivery chain, classifying risks into four categories: content violations, technical countermeasures, transaction links, and new scenarios, and puts forward governance recommendations from eight aspects, advocating "using AI to govern AI"—employing multimodal large models to simultaneously view images, read text, listen to audio, and consider context to determine violations. Ocean Engine explained that, relying on its intelligent review system, 90% of materials are reviewed within 10 minutes at the fastest, improving efficiency by 75%; Douyin's advertising "Platform Official Guarantee" label has covered 37 industries. The blue book has currently been released, with no further developments.
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"Internet Advertising Governance Blue Book in the AIGC Era" Released, Advocating "Using AI to Govern AI"Developments
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Oct 24
Yicai
"Internet Advertising Governance Blue Book in the AIGC Era" Released, Advocating "Using AI to Govern AI"
The "Internet Advertising Governance Blue Book in the AIGC Era" was released on October 24 during the 33rd China International Advertising Festival. It categorizes advertising risks into four types—content violations, technical confrontation, transaction links, and new scenarios—and puts forward governance recommendations from eight aspects. The blue book advocates "using AI to govern AI," employing multimodal large models to simultaneously view images, read text, listen to audio, and consider context to determine violations. Ocean Engine introduced that, relying on its intelligent review system, 90% of materials complete review within as fast as 10 minutes, with efficiency improved by 75%.
The Beijing News
"Internet Advertising Governance Blue Book in the AIGC Era" Released, Proposing a Full-Chain Governance Framework
The "Internet Advertising Governance Blue Book in the AIGC Era," jointly compiled by the China National Institute of Standardization and Ocean Engine's Business Trust and Safety team, was released on October 24 during the 33rd China International Advertising Festival. It proposes a governance framework covering the entire advertising delivery chain and categorizes risks into four types: content violations, technical confrontation, transaction chains, and new scenarios. Ocean Engine said that relying on its intelligent review system, 90% of creatives are reviewed within 10 minutes at the fastest, improving efficiency by 75%; the "Platform Official Guarantee" label on Douyin ads has covered 37 industries.