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IndiaMART, the Indian B2B classified information platform, has moved its content behind a login wall and restricted Google Search and AI agents from crawling its data. CEO Dinesh Agarwal said on the Q2 FY27 earnings call that the company is willing to give up the current 10-20% of independent business inquiries to protect its data moat; independent business inquiries for the quarter were 27 million, down 14% year-over-year. He noted that Google AI Overviews now covers 50% or more of searches, and that IndiaMART is open to licensing de-identified non-personal data, but only on the premise that it generates revenue; search and AI agent access remain restricted.
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Nov 2
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IndiaMART moves content behind a login wall, restricting Google Search and AI agent access
The Indian B2B classifieds platform IndiaMART has moved its content behind a login and restricted Google Search and AI agents from crawling its data. CEO Dinesh Agarwal said on the Q2 FY27 earnings call that the company is willing to give up the current 10-20% of standalone business inquiries to protect its data moat; standalone business inquiries for the quarter were 27 million, down 14% year over year. He noted that Google AI Overviews now covers 50% or more of searches, and that IndiaMART is open to licensing desensitized non-personal data, but only on the premise that it generates revenue; search and AI agent access remain restricted.