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Tencent has launched the "Lüpaopao" short drama mini-program within the WeChat ecosystem, without creating a standalone app. It focuses on "free good dramas, watch with one tap," and features a "Friends are watching" social recommendation section on its homepage. Its core performance metric is average playback time per user. According to a TMTPost·AGI report on October 18, 2026, during the gray-scale testing period, the AI-simulated-actor short drama "Film Queen Yaya" surpassed hundreds of millions of views within 3 days of launch, with peak concurrent online viewers exceeding 2 million and advertising revenue reaching several million yuan. The report considers short dramas to be a scenario for technical validation and commercial monetization of Tencent's Hunyuan video generation model. There is currently no subsequent development supported by evidence.
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Oct 26
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Huxiu
Hongguo Short Dramas Reach 168 Million DAU as China's Internet Shifts from Tencent Time to ByteDance Time
A September report from Nomura Securities, citing QuestMobile data, states that in July of this year Douyin accounted for 19.4% of China's mobile internet usage time, surpassing WeChat's 18.8% for the first time, with the ByteDance ecosystem's overall share reaching 40.9% while the Tencent ecosystem fell back to 29.1%. Over the same period, Hongguo's free short dramas reached 168 million DAU, up 107% year-on-year, exceeding the combined total of iQIYI, Tencent Video, Youku, and Mango TV, with average daily usage time per person already reaching 125 minutes in February of this year. The author argues that Hongguo has formed an attention closed loop through free viewing, advertising revenue sharing, coin incentives, and algorithmic feeding, while Tencent is defending with WeChat mini-program Lyupaopao short dramas but struggles to compete with ByteDance's unified algorithmic foundation.
Oct 18
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