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Meta announced on October 22, 2026, the issuance of a new class of shares to finance its AI plans. At the earnings call the same day, it was disclosed that within six weeks of launch, more than 10 million people in the United States and Canada had set up the AI product Muse, with about 25% of users using it daily; shopping is the most common use case, with an average order value exceeding $200; the company plans to bring Muse to Meta Glasses in November 2026 and to launch the hardware device Muse Charm. Chief Financial Officer Susan Li said that, apart from subscriptions, Muse has not yet been monetized. There are currently no subsequent developments.
AI-generated from public reports
Latest development · Report
Meta's Muse agent has an average order value over 200 USD—what exactly are users buying?Developments
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Reports and discussion timeline
Browse reports and discussion by time. Their evidence levels remain distinct.
Oct 23
Business Insider Tech
Meta's Muse agent has an average order value over 200 USD—what exactly are users buying?
Meta disclosed on Wednesday's Q3 earnings call that more than a quarter of Muse users have completed shopping with this AI agent, with an average order value exceeding 200 USD. The author personally uses Muse daily for email, calendar, and credit cards, but still prefers to place large orders themselves, and guesses that users mainly have it book flights and hotels.
Wallstreetcn
AI Trade Hit by Selloff: Philadelphia Semiconductor Index Falls Over 6% Intraday, Meta Down More Than 7%
On Thursday, October 22, AI-related assets in the U.S. stock market fell collectively. The Philadelphia Semiconductor Index and the semiconductor industry ETF SOXX fell more than 6% at one point in early trading, while Meta fell more than 7% intraday. Meta's third-quarter revenue rose 26% year over year to $64.6 billion, and earnings per share were $3.83, both beating expectations, but its 2026 capital expenditure guidance was raised to $135 billion to $145 billion, future spending commitments rose to $825 billion, and the price of its five-year CDS once rose to about 119.3 basis points, a record high. Lam Research fell more than 10% due to supply constraints, while optical communications, memory, and AI cloud computing sectors declined in tandem. Brent crude oil rose above $110 per barrel, further weighing on risk appetite.
Oct 22
East Money
A-share three major indices closed lower, medical aesthetics and robotics sectors rose against the trend
The three major A-share indices continued their slump today, with the Shanghai Composite Index falling 1.48% to close at 3,658.03 points, the Shenzhen Component Index down 2.96%, and the ChiNext Index down 4.37%. Trading volume across the Shanghai, Shenzhen, and Beijing markets reached 1.54 trillion yuan, an increase of 100 billion yuan from yesterday. Industry sectors broadly declined, with only medical aesthetics, robotics, and construction machinery rising against the trend. The humanoid robot concept was active against the market, with Daye Co., Ltd. hitting its fifth consecutive limit-up; the electric motor industry saw a net inflow of 1.094 billion yuan, while communications equipment saw a net outflow of 8.596 billion yuan.
MediaNama
Meta Q3 Earnings Call: Over 10 Million People Set Up Muse Within Six Weeks, Coming to Meta Glasses in November
On its October 21 earnings call, Meta said that within six weeks of launch, more than 10 million people in the US and Canada had set up Muse, about 25% of users use it daily, shopping is the most common scenario, and the average order value exceeds $200. Zuckerberg said Muse will launch on Meta Glasses in November 2026, and the company also plans to launch a hardware device called Muse Charm. CFO Susan Li said that apart from subscriptions, Muse has not yet been monetized; Muse runs in an isolated virtual machine in the cloud, and its initiated operations are reviewed by the Sentinel system.
36Kr · AI
Meta's free cash flow turned negative at $2.12 billion in Q3 2026, capital expenditure guidance raised to $135–145 billion
Meta reported Q3 2026 revenue of $64.601 billion, up 26% year-over-year, but capital expenditure rose to $33.942 billion and free cash flow fell to negative $2.12 billion, compared with positive $10.625 billion in the same period last year. The company raised the lower bound of its full-year 2026 capital expenditure guidance by $5 billion to $135–145 billion, and Chief Financial Officer Susan Li said investment will continue to increase in 2027. The earnings report also disclosed a plan to establish non-voting Class C common stock for purposes such as employee equity incentives and potential acquisitions.
36Kr · AI
Meta's Q3 revenue was $64.601 billion; Muse surpassed 10 million setups within six weeks of launch
Meta's revenue for the third quarter of fiscal year 2026 was $64.601 billion, up 26% year over year and a new single-quarter high, but a $9.89 billion litigation settlement expense caused operating profit to fall 37% year over year, and free cash flow was negative $2.120 billion. On the earnings call, Zuckerberg disclosed that about six weeks after the AI product Muse launched, more than 10 million people in the U.S. and Canada had completed setup; shopping is the most popular use, with an average purchase amount exceeding $200, and transaction volume in the first week after launch exceeded expectations, requiring Meta to ask Stripe to raise its credit limit. He said Muse will move toward commercialization earlier than previous new products, with the basic version free and subscriptions at $20 and $100 per month, and plans to bring it to smart glasses in November and deliver the dedicated device Charm in December.
Rohan Paul
Meta plans to issue non-voting shares to finance AI infrastructure
According to an FT report, Meta's AI infrastructure spending requires external equity financing on a scale beyond what its founder control structure can bear, so the company will create a class of shares that gives investors only economic rights and no voting rights. This means Meta can issue non-voting stock, allowing Zuckerberg to sell shares while retaining control of the company. In exchange, Zuckerberg has committed to continuing to live in California or where Meta is headquartered for 8 years after telling the board he might leave; the backdrop to this threat is Proposition 40, which goes before voters on November 3 and would impose a one-time 5% tax on California billionaires.
Rohan Paul
Meta plans non-voting Class C shares to fund AI investment without diluting Zuckerberg's control
Semafor reports that Meta is creating non-voting Class C shares to raise financing for AI without diluting Zuckerberg's control. After a charter amendment on January 19, 2027, each Class A or Class B share will receive 1 Class C share, with an effect on the Class A share price similar to a 2-for-1 stock split, but holders' voting rights will remain unchanged. These shares will also be used to pay employee compensation, and Zuckerberg's lawyers told the special committee that the voting shares would exclude sovereign financial institutions from buyers. Alphabet's similar structure allowed it to sell $85 billion in stock this year, providing Meta with a template for financing $135 billion to $145 billion in capital expenditures.
East Money
Shanghai Composite falls 0.89%, ChiNext falls 2.77%, robotics supply chain bucks the trend
The three major A-share indices swung lower. As of the midday close, the Shanghai Composite fell 0.89% to 3,679.86 points, and the ChiNext Index fell 2.77% to 2,620.04 points. Across the market, 3,985 stocks declined and 32 hit the daily limit-up, with half-day turnover in the two markets at 919.3 billion yuan. Robotics supply chain sectors such as motors, robot actuators, and reducers bucked the trend and strengthened, while film and cinema lines, CPO concept, and CRO led the declines.
TMTPost · AGI
Edge AI Daily Morning Brief: Meta Raises AI Spending, Anthropic Prospectus, and OpenAI Joins Google Cloud
Meta's third-quarter capital expenditure was $34.9 billion, with full-year guidance narrowed to $135 billion to $145 billion; Anthropic's prospectus shows revenue of approximately $16.3 billion in the first half of 2026, a year-over-year surge of 1,382%, and a net loss of $80.7 billion. On October 21, OpenAI announced that it will bring its frontier models and Codex to Google Cloud's Model Garden, opening in the coming weeks, and enterprise customers can pay using their Google Cloud spending commitments.
East Money
Meta earnings call discloses Muse agent progress: over 10 million users in the US and Canada, plans to improve compute efficiency 10x within a year
On its Q3 2026 earnings call, Meta disclosed that its personal AI agent Muse, launched in the US and Canada a month and a half ago, has already had over 10 million users complete setup, with about 25% of users using it daily; shopping is the top use case, with an average order value of over $200. Zuckerberg said short-term compute consumption is enormous and the company plans to improve compute efficiency by more than 10x within a year; if efficiency continues to improve, Muse could achieve high profitability within a few years. Meta's total revenue for the quarter was $64.6 billion, up 26% year over year, full-year capital expenditure narrowed to $135-145 billion, and it announced the introduction of non-voting Class C common stock, equivalent to a 1-for-2 split.
Cailian Press
Meta Q3 2026 Earnings Call: Muse Tops 10 Million Users in North America, Plans to Boost Compute Efficiency 10x Within a Year
Meta's total revenue for Q3 2026 was $64.6 billion, up 26% year over year, with earnings per share of $3.83 and Q4 revenue guidance of $73 billion to $76 billion. Zuckerberg said on the earnings call that the Muse personal agent has been configured by more than 10 million users in the US and Canada within a month and a half of launch, with about 25% of users using it daily; shopping is the top use case, with an average order value of over $200; the company plans to improve Muse's compute efficiency by more than 10x within a year and achieve substantial profitability within a few years. Meta also expects Reality Labs' losses to narrow to about $15 billion next year, and full-year capital expenditures to narrow to $135 billion to $145 billion.
CNET
Meta says over 10 million users have used the Muse agent, with more than a quarter using it for shopping
Meta CEO Zuckerberg said on the third-quarter earnings call that Meta Muse's active users have exceeded 10 million, with more than a quarter of them using the agent for shopping, at an average purchase amount of over $200 per transaction. He said that because demand exceeded expectations, Meta partnered with Stripe to raise credit limits, and mentioned that Muse will be integrated into Meta smart glasses next month. Meta's revenue for the quarter was $64.6 billion, up 26% year over year.
Wallstreetcn
Meta Q3 revenue of $64.6 billion beats expectations, raises lower bound of 2026 AI capital expenditure and plans to issue non-voting new shares
Meta's third-quarter revenue was $64.6 billion, up 26% year over year, beating analysts' expectation of $63.3 billion, and its fourth-quarter revenue guidance of $73 billion to $76 billion was also above market expectations. The company raised the lower bound of its 2026 capital expenditure from $130 billion to $135 billion while keeping the upper bound at $145 billion; capital expenditure for the quarter reached $34.91 billion, and free cash flow turned negative for the first time since its listing, at -$2.2 billion. Meta also announced the creation of non-voting Class C common stock, planned to take effect in January 2027, to be distributed to existing investors in the form of a stock dividend, and reached an agreement with Zuckerberg in exchange for him continuing to reside in California or the jurisdiction of its headquarters for the next eight years.
SiliconANGLE
Meta's third-quarter revenue beats expectations, and it will split its stock and issue non-voting Class C shares
Meta's third-quarter revenue was $6.460 billion, up 26% year over year, beating analysts' expectations of $6.33 billion, with earnings per share of $3.83; it also announced a 2-for-1 stock split by distributing non-voting Class C shares, with the new shares planned to list on Nasdaq. About six weeks after launch, the Muse personal agent and the Muse Wonder model have more than 10 million sign-ups in the U.S. and Canada, but they have not yet been rolled out globally because of their heavy computing demands.
TechCrunch AI
Meta plans to issue non-voting stock to finance AI investment
Meta confirmed on its third-quarter earnings call that it will create a new class of non-voting capital stock, to be distributed to existing shareholders through a stock dividend, for purposes such as financing, employee compensation and acquisitions, while preserving the voting rights of existing Class A and B shareholders. CFO Susan Li said the move can maintain the founder-led structure and expand financing tools. This quarter Meta's revenue was $64 billion, up 26% year over year, while costs and expenses rose 68% year over year.
Wired AI
Zuckerberg Agrees to Stay in California to Avoid Impact of Billionaire Tax Referendum
Meta CEO Mark Zuckerberg has agreed to continue residing in California for the next eight years in exchange for an arrangement allowing him to sell newly created non-voting shares in batches; if California voters approve Proposition 40 next month, he would face a one-time 5% tax on stocks and other assets. Under the "Founder Alignment Agreement," he may first sell 20% of the new shares to pay the tax, with the remaining 80% unlocked in batches over eight years, on the condition that he remains where Meta is headquartered. Recent polls show that the opposition camp has already spent about $129 million on the campaign, and the proposition may struggle to pass.
The Verge AI
Meta plans to issue a new class of non-voting shares to finance AI investment
In its third-quarter earnings report, Meta announced it will issue a class of non-voting shares to support AI initiatives, potential acquisitions, and employee compensation, with transactions beginning in 2027. The company expects capital expenditure this year to be between $135 billion and $145 billion, higher than its previous forecast of $130 billion to $145 billion. CFO Susan Li said the new shares will expand financing tools and provide investment flexibility for the business momentum brought by AI.
TechCrunch AI
Meta says its AI app Muse has over 10 million users, with shopping among the main uses
Meta said at its third-quarter earnings call that its AI app Muse now has more than 10 million users, with about 25% of registered users using it daily. Zuckerberg said that among active users who shop using the Muse agent, more than a quarter spend an average of over $200 per transaction, and that Muse enables agentic shopping through a Plaid connector. He also said Muse has achieved product-market fit, and that the next step is to scale up, grow revenue, and optimize compute costs, with cost efficiency expected to improve more than 10-fold over the next year.
Business Insider Tech
Meta's Muse AI agent surpasses 10 million users, Zuckerberg says shopping is the main use case
Meta CEO Zuckerberg said on the third-quarter earnings call that Muse has attracted more than 10 million users in the U.S. and Canada since launching in September, with shopping being the most common use case. More than a quarter of Muse users have completed purchases through the app, with an average order value of over $200; CFO Susan Li said users also commonly connect it to email and calendars for personal productivity management. Zuckerberg said Muse will launch on Meta smart glasses next month, and the company plans to monetize through commerce tools that take a cut of transactions, while most users will still use it for free.
Sina Tech
Meta's Q3 revenue of $64 billion beats expectations; announces 2-for-1 stock split and raises 2026 capital expenditure floor
Meta released its third-quarter earnings report, with revenue of $64 billion, above analysts' expectations of $63.3 billion. GAAP earnings per share were $3.83, or $7.40 excluding legal costs related to a teen mental health settlement. The company announced plans to create a new class of non-voting Class C stock to be distributed as a stock dividend, equivalent to a 2-for-1 stock split, while raising the lower end of its 2026 capital expenditure forecast from $130 billion to $135 billion, for a range of $135 billion to $145 billion.
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