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Apple's current CEO John Ternus said in an interview with Wired that what he loves and focuses on most is products. He called himself a "product-driven CEO," saying Apple will use AI but won't do "AI for AI's sake," nor will it suddenly become an AI model company; AI will, like chips, screens and batteries, become an underlying capability that makes the iPhone, Mac and AirPods better to use, and Apple will still win through products that people genuinely love. A TechCrunch AI report from the same period also quoted John Ternus as saying Apple "absolutely will use AI" but "doesn't want to do AI for AI's sake," and that he "really likes where we are right now."
AI-generated from public reports
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Apple CEO Says the Company Doesn't Do "AI for AI's Sake"Developments
1 confirmed developments
John Ternus said he is most passionate about and focused on products
Source:Phoenix Technology
Reports and discussion timeline
Browse reports and discussion by time. Their evidence levels remain distinct.
Nov 1
TechCrunch AI
Apple CEO Says the Company Doesn't Do "AI for AI's Sake"
In a Wired interview, Apple CEO John Ternus said Apple "absolutely will use AI," but "doesn't want to do AI for AI's sake." When done right, users shouldn't have to tell whether it's AI or traditional software—what matters is whether the product is loved. He said he "really likes where we are right now," and in response to the claim that agents could make apps redundant, he argued that product creation is a deeply human endeavor.
Oct 31
Phoenix Tech
Apple's New CEO Ternus: We Won't Do AI for AI's Sake, We'll Keep Winning Through Products
Apple's current CEO John Ternus said in an interview with Wired that Apple will use AI, but won't "do AI for AI's sake," and won't suddenly become an AI model company. He emphasized that he is a "product-focused CEO," and that AI will, like chips, screens and batteries, become an underlying capability that makes the iPhone, Mac and AirPods better, and that Apple will still win through products people genuinely love.
Oct 30
9to5Mac
John Ternus sums up his focus as Apple CEO in one word
In an interview with WIRED, Apple CEO John Ternus summed up his core focus in one word: products. He said he "loves products deeply" and framed AI as a means to build better products, not as the goal itself. Johny Srouji and Greg Joswiak also described him in the interview as "a product person to the core."
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