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Salesforce Inc. announced it will acquire marketing automation company Braze Inc. for $5.66 billion in cash, or $47.5 per share, a premium of about 58% over Braze's previous closing price. According to SiliconANGLE, Braze's revenue grew 26% year over year to $227.2 million last quarter; its platform aggregates customer data through more than 190 prebuilt connectors and offers BrazeAI to automatically generate marketing assets and Agentic Standards to set constraints for AI-generated campaigns. Salesforce plans to use its technology to enhance Marketing Cloud's cross-channel personalization capabilities, and the deal is expected to close in its fiscal year 2028. No further developments have been disclosed at this time.
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Salesforce Announces $5.66 Billion Acquisition of Marketing Automation Company BrazeDevelopments
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Oct 21
SiliconANGLE
Salesforce Announces $5.66 Billion Acquisition of Marketing Automation Company Braze
Salesforce announced it will acquire marketing automation company Braze for $5.66 billion in cash, or $47.5 per share, a premium of about 58% over Braze's previous closing price. Braze's revenue grew 26% year over year last quarter to $227.2 million; its platform aggregates customer data through more than 190 prebuilt connectors and offers BrazeAI to automatically generate marketing materials and Agentic Standards to set constraints for AI-generated campaigns. Salesforce plans to use its technology to enhance Marketing Cloud's cross-channel personalization capabilities, and the deal is expected to close in its fiscal year 2028.