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On October 23, 2026, at the "Financial Empowerment of the Wellness and Elderly Care Ecosystem" special session of the 2026 Shanghai Silver Economy Technology Industry Week, ICBC-AXA unveiled the "Guardian · Zhenxiang" Wellness and Elderly Care Lounge and simultaneously launched its wellness and elderly care sub-brand. According to an October 24 report by Shangguan News, the exhibition hall is located on the 30th floor of the ICBC Building and features four major sections: the Time Corridor, the Brand Display Area, the Service Experience Area, and the Frontier Outlook Area, presenting three major scenarios in a concentrated manner: health management, medical assistance, and home-based elderly care. Guests at the roundtable held at the same event proposed that wellness and elderly care finance should shift from traditional post-event compensation to pre-emptive risk intervention based on health data. At present, this event has only the above-mentioned report, and no follow-up developments have been disclosed.
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Oct 24
Shanghai Observer
ICBC-AXA Unveils "Guardian · Zhenxiang" Wellness Living Room, Exploring Shanghai's "Insurance + AI + Elderly Care" Practice
ICBC-AXA unveiled the "Guardian · Zhenxiang" wellness living room at the "Financial Empowerment of the Wellness Ecosystem" special session during the 2026 Shanghai Silver Economy Technology Industry Week, and simultaneously launched its wellness sub-brand. Located on the 30th floor of ICBC Tower, the exhibition hall features four major sections—the Time Corridor, Brand Display Area, Service Experience Area, and Frontier Outlook Area—presenting three key scenarios: health management, medical assistance, and home-based elderly care. Roundtable guests proposed that wellness finance should shift from traditional post-event claims payout to proactive risk intervention based on health data.