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Instinct founder on an app-less personal Agent: How a 14-person team supports a $10 billion valuation
Instinct, an AI personal agent company founded a year ago with 14 employees, has reached a $10 billion valuation. Founder Noah Shinn discussed its product and business model on the podcast "Invest Like The Best." Instinct has no standalone app; users book flights and cancel subscriptions through text messages, phone calls, and emails, and its annualized transaction volume has reached the $1 billion scale, about half of which comes from business travel. It is free for users, and the company charges commissions to merchants that profit from transactions; Noah explicitly rejects the advertising model. About 40% of users link a credit card after roughly three weeks of use, and this group has a retention rate of about 80%.
Instinct, an AI personal agent company founded a year ago with 14 employees, has reached a $10 billion valuation. Founder Noah Shinn discussed its product and business model on the podcast "Invest Like The Best." Instinct has no standalone app; users book flights and cancel subscriptions through text messages, phone calls, and emails, and its annualized transaction volume has reached the $1 billion scale, about half of which comes from business travel. It is free for users, and the company charg
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