Wu Yue targeted by AI face-swap livestream selling: account ban came after public outcry—why does governance always lag behind?
Actress Wu Yue had her likeness counterfeited through AI face-swapping and voice synthesis for livestream selling; the account involved was permanently banned by the platform after she spoke out and the media reported on it—the ban came after the infringement rather than at the time it occurred. The author, Fan Zhongchen, argues that generating a face-swap video costs only a few dozen yuan, while victims face months of evidence collection, complaints, and litigation, creating a severe asymmetry between gains and costs. The article proposes that platforms should intercept in advance at every stage—registration, going live, distribution, and monetization—especially by binding and verifying three parties: the person appearing on camera, the account, and the payment recipient, and by using livestream sales revenue as the base for damages.
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