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Meta and Sierra and other companies jointly develop a personal agent protocol
On October 6, Meta and Sierra announced that they are jointly developing a personal agent protocol with companies including Genesys, Shopify, Stripe, and Walmart, to standardize the interaction between personal agents and businesses. This open standard allows agents to provide services and handle identity verification through enterprise websites, APIs, or enterprises' own agents; consumers decide which permissions to grant the agent, while enterprises set the scope of actions it can perform. The protocol is currently still in the joint development stage, and no further progress has been disclosed.
On October 6, Meta and Sierra announced that they are jointly developing a personal agent protocol with companies including Genesys, Shopify, Stripe, and Walmart, to standardize the interaction between personal agents and businesses. This open standard allows agents to provide services and handle identity verification through enterprise websites, APIs, or enterprises' own agents; consumers decide which permissions to grant the agent, while enterprises set the scope of actions it can perform. The
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Meta is going all in on Muse, and this AI app is quickly gaining popularity
On September 25, 2026, reports said Meta heavily promoted its AI app Muse at the annual Meta Connect developer conference. According to Sensor Tower estimates, Muse has surpassed 3.4 million downloads since launching on September 8, up from 2.5 million earlier this week; estimates from other firms vary widely, with Apptopia counting 4.3 million and Appfigures about 2.3 million. The report also said Muse topped the U.S. App Store on September 18 and has held the top spot since, and reached the top of Google Play on September 19. On the same day, another report said Meta put the Muse agent at the center of the conference and announced features including Computer Use, a dedicated email address, a digital avatar, and the pocket device Muse Charm. Subsequently, Meta opened early access applications for new Muse features on September 25; launched the Meta Enterprise Platform on September 28, incorporating Muse and others into its enterprise technology stack; announced on September 29 that it would expand Muse to small businesses and add multiple integrations; and on October 7, the Muse iOS app added native iPad support and integrated more third-party tools.
On September 25, 2026, reports said Meta heavily promoted its AI app Muse at the annual Meta Connect developer conference. According to Sensor Tower estimates, Muse has surpassed 3.4 million downloads since launching on September 8, up from 2.5 million earlier this week; estimates from other firms vary widely, with Apptopia counting 4.3 million and Appfigures about 2.3 million. The report also said Muse topped the U.S. App Store on September 18 and has held the top spot since, and reached the to
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On October 6, Meta and Sierra announced that they are jointly developing a personal agent protocol with companies including Genesys, Shopify, Stripe, and Walmart, to standardize the interaction between personal agents and businesses. This open standard allows agents to provide services and handle identity verification through enterprise websites, APIs, or enterprises' own agents; consumers decide which permissions to grant the agent, while enterprises set the scope of actions it can perform. The protocol is currently still in the joint development stage, and no further progress has been disclosed.
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View story:Meta and Sierra and other companies jointly develop a personal agent protocol
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On September 25, 2026, reports said Meta heavily promoted its AI app Muse at the annual Meta Connect developer conference. According to Sensor Tower estimates, Muse has surpassed 3.4 million downloads since launching on September 8, up from 2.5 million earlier this week; estimates from other firms vary widely, with Apptopia counting 4.3 million and Appfigures about 2.3 million. The report also said Muse topped the U.S. App Store on September 18 and has held the top spot since, and reached the top of Google Play on September 19. On the same day, another report said Meta put the Muse agent at the center of the conference and announced features including Computer Use, a dedicated email address, a digital avatar, and the pocket device Muse Charm. Subsequently, Meta opened early access applications for new Muse features on September 25; launched the Meta Enterprise Platform on September 28, incorporating Muse and others into its enterprise technology stack; announced on September 29 that it would expand Muse to small businesses and add multiple integrations; and on October 7, the Muse iOS app added native iPad support and integrated more third-party tools.
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View story:Meta is going all in on Muse, and this AI app is quickly gaining popularity
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