Kimi K3.1 Pro Promotion Criticized for Poor KOL Selection and Platform Rule Violations

In the promotion of Kimi K3.1 Pro, the so-called "righteous exposé by an English-tweeting AI KOL" was called strange at every step: the chosen KOL's follower and following counts are nearly equal, and their past content doesn't hold up to scrutiny—if KOL operations really picked this person, "even an intern wouldn't do." The author also criticized many small domestic AI teams for gambling on X's "Paid Partnership" rules, saying that a company of Kimi's stature and with its promotional budget should not act this way; the best promotion for a model aimed at AI developers is to let people use it, and one could borrow OpenRouter's old approach—piling on with spammy talking points only turns into garbage.