Xiangxingqiu: Using AIGC as an efficiency engine for authentic recommendation content

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Xiangxingqiu: Making AI an efficiency engine for authentic seeding 2026-10-20 18:01:54 Source: Tianji.com Small Large

——Experience from cooperating with 30,000 bloggers and accumulated service for 1,000 brands; we understand content, and we also understand business

Founded in 2018, Xiangxingqiu is one of the first batch of officially certified blogger MCN agencies on Xiaohongshu. It cooperates with more than 30,000 bloggers, covering four fields: maternal and infant, home life, beauty and personal care, and general health, and integrates endorsement resources such as artists, sports stars, doctors, nutritionists, and nursery teachers; its MCN operation scale has ranked among the top in the industry for many years, and it has been No. 1 in the maternal and infant field for seven consecutive years.

Beyond resources, we are more deeply involved in co-creating blogger content: matching influencers by category and audience so that brand information has both authentic experience and professional endorsement. We have cumulatively served more than 1,000 brands and more than 50 annual framework clients, including Wyeth Illuma, Yipin Group, Biostime, Dr. Kong, P&G, Zuoyebang, Tempur, DeRUCCI, Giving, UNIQLO, Lenovo, Philips, and others, spanning multiple categories such as maternal and infant, home, personal care, 3C, and education. In long-term service, we are well versed in platform marketing systems such as KFS, Lingxi, CID, Xiaohongxing, and Xiaohongmeng, forming three major directions: content marketing strategy, performance advertising conversion, and integrated social marketing, and we have also distilled seeding for various categories into reusable methods.

Understanding the platform, understanding influencers, and understanding users are the prerequisites for our use of AIGC. AI can generate content, but only those who understand Xiaohongshu know what content can grow in the community.

Around "how to use AIGC to create authentic content," Xiangxingqiu puts AI into two creative paths:

Based on influencers' advantageous content formats, Xiangxingqiu breaks down the information the brand wants to convey and places it into users' real life scenarios—first letting the scenario stand, then letting the selling points grow naturally. After content creation, AI performs a round of brand information verification and seeding quality assessment and gives optimization feedback; professional wording and compliance boundaries are still left to humans to check.

Taking a certain milk powder brand as an example, Xiangxingqiu restructured the brand's search mindset with "keyword anchoring + massive UGC": the content middle platform steadily outputs more than 500 high-quality notes per day, keywords are not forcibly inserted but scientifically laid out according to users' search habits; then, through the closed loop of "test—accumulate—amplify," it continuously iterates, raising the search occupancy rate to 20%+. From buying traffic to accumulating content assets, the brand has grown its own moat in the search field.

AI is reconstructing seeding productivity. Xiangxingqiu will continue to take MCN as its core gene and integrated content marketing as its driver, turning AIGC into reusable content productivity and a growth lever for brands. Efficient, precise, and scalable, it makes breaking out of the circle in visibility and sales growth no longer an either-or choice, but something achieved simultaneously.

Responsible editor: kj005

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