Starbucks considers bringing AI to drive-thru to improve order accuracy and service speed
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Starbucks CEO Brian Niccol said on an analyst call that the company plans to test an AI model running in the background to help baristas enter drive-thru orders more accurately and efficiently, allowing employees to focus on interacting with customers and improving service speed. Starbucks is also researching an identification technology that would recognize customers who opt into the service when they arrive at the store, display a personalized digital menu and simplify the payment process. Niccol said the work is still at an early stage and will be tested before being rolled out.
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2026-10-30 09:12 IT之家 - 远洋
IT之家 10 月 30 日消息，据彭博社报道，星巴克公司正考虑在得来速车道引入人工智能技术。
这家咖啡连锁品牌的首席执行官布莱恩 · 尼科尔（Brian Niccol）当地时间周四在分析师电话会议上表示，公司准备测试在后台运行的人工智能模型，帮助咖啡师在和顾客沟通时“更准确、高效地录入订单”。该举措的目标是让员工可以专心和顾客交流，同时提升出餐速度。
星巴克还在研究一套识别技术，能够在参与该服务的顾客抵达门店时识别身份，随后向顾客展示个性化数字菜单，并简化支付流程。
尼科尔说：“这项工作尚处在早期阶段，我们会先测试、总结经验，再把可行的方案推广开来。”
IT之家注意到，大型连锁餐饮企业已经在得来速场景测试人工智能多年，但这项技术还没有在行业内大规模普及。汉堡王不打算大范围落地其正在试点的 AI 点餐系统，称顾客更愿意和人工交流。麦当劳则在测试自研方案，该公司表示这套系统能让每家门店每周省下数十小时人力，调配到其他工作上。
星巴克周四公布的财报业绩超出市场预期，其围绕门店升级、服务体验和新品研发的战略持续见效。