Anthropic partners with Hg to establish a European AI consulting company
Anthropic has reached an agreement with private equity firm Hg to support a new European consulting organization, expected to officially begin operations before the end of this year, with centers in London and Berlin, mainly serving software vendors targeting enterprise customers and white-collar workers. The new company will station AI consulting advisors and engineers at European enterprises, including portfolio companies invested by Hg funds; engineers will lead the design of new AI products or assist in advancing existing implementation projects. Anthropic will contribute from its own balance sheet funds, while Hg will invest through funds it manages; earlier this year Anthropic, together with Blackstone and Hellman & Friedman, launched a similar independent service company Ode in the US, with planned investment of USD 1.5 billion.
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Anthropic has teamed up with Hg to set up a consulting company in Europe, which can be compared with its Ode in the US and OpenAI's similar joint-venture arrangements, to see how AI vendors are entering enterprise services.
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Anthropic has reached an agreement with private equity firm Hg to support a brand-new European consulting organization. This is the frontier AI lab's first move to build an independent entity to deliver AI professional services to European local enterprises.
Sources said the new company will station AI consultants and engineers at European enterprises, including portfolio companies invested by Hg funds. The engineers will lead the design of new AI products or assist enterprises in advancing existing AI implementation projects.
AI companies entering the consulting business will create new competitive pressure on traditional IT consulting institutions such as Accenture and the Big Four accounting firms Deloitte, EY, KPMG and PwC. Such traditional institutions earn substantial revenue from enterprise digital transformation consulting business.
Earlier this year, Anthropic teamed up with Blackstone and Hellman & Friedman to launch a similar independent services company, Ode, in the United States, with planned investment of $1.5 billion; Goldman Sachs and Apollo Global Management also participated in the investment.
Its competitor OpenAI also set up a joint venture, OpenAI Deployment Company, in May with TPG, Advent, Bain Capital and Brookfield to accelerate the implementation of its own AI products.
Anthropic, founded by Dario Amodei, has cooperated with Hg portfolio companies since 2024 and also serves other European private equity institutions. This new consulting company is Anthropic's first support for a European local independent consulting entity.
People familiar with the matter added that Anthropic will invest with its own on-balance-sheet funds; Hg, which focuses on software-sector acquisitions, will invest through its managed funds (including the London-listed HgCapital Trust).
The consulting institution is expected to officially operate before the end of this year, with centers in London and Berlin, mainly serving software vendors targeting enterprise customers and white-collar groups. Sources said Hg currently has a 150-person AI expert team responsible for implementing AI technology at portfolio companies, and the new business will not replace this team.
As market doubts about AI valuations continue to heat up, Anthropic is seeking new revenue sources, on the one hand to support its huge investment in data center infrastructure, and on the other hand to win market support for its highly anticipated IPO plan. The UK's Financial Times reported last week that the company's revenue growth slowed in the third quarter.
Earlier this year, the rapid iteration of AI technology triggered market concerns about the business models of software companies, and the sector suffered a sell-off; however, as investors began to distinguish the quality of different software companies, panic has eased somewhat. In recent months, Hg has sold fund services institution Gen II to KKR for more than $5 billion and software company Quantios to Vista Equity Partners for about £400 million.
Both Hg and Anthropic declined to comment. news_keyword_pub,usstock,GS&ACN&BX iframe below main text iframe below main text General statement General statement QR code at end start QR code at end start
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