Qingtianzu and Blue Universe Establish Joint Venture to Accelerate Large-Scale Deployment of Embodied Intelligence in Cultural Tourism Scenarios

Recently, Qingtianzu and Blue Universe officially established a joint venture company. The two parties will focus on the vertical cultural tourism track, with an emphasis on promoting the large-scale deployment and commercial operation of embodied intelligent robots in scenic areas, museums, and other scenarios. This cooperation further connects robot hardware, scenario operations, and nationwide service capabilities, enabling embodied intelligence to move from isolated demonstrations to sustained operations in real cultural tourism scenarios. Image source: Qingtianzu. Blue Universe is a company under BlueFocus, focusing on digital cultural tourism content development and scenario operations. Relying on technologies such as VR and AI, Blue Universe has created the "Huaxia Roaming" series of immersive experience IPs and has cooperated with multiple scenic areas. It possesses IP development, technology implementation, and on-site operations capabilities, which can complement Qingtianzu's robot supply and nationwide service network, jointly promoting the integration of robots into the daily operations of cultural tourism scenarios. Cultural tourism is one of the most representative large-scale application scenarios for robots, but real implementation is not simply "putting robots into scenic areas." Different scenic areas have different needs for robot types, quantities, and service capabilities in scenarios such as performances, science education and study tours, companion guiding, and scenic transportation experiences, while also facing obvious fluctuations between peak and off seasons. Based on this, the two parties will explore a flexible model of "basic procurement + bulk leasing," allowing the number of robots to be dynamically adjusted according to visitor flow and actual operational needs, reducing one-time investment and idle pressure during off seasons. In this cooperation, Qingtianzu will leverage its advantages in multi-category robot supply and nationwide operational service systems to provide robot deployment, setup, maintenance, troubleshooting, and equipment replacement services for different cultural tourism scenarios; Blue Universe will leverage its long-term accumulation in cultural tourism scenarios, content, and operations. The two parties hope to use the synergy of software, hardware, and operational capabilities to solve the problems of robots in cultural tourism projects being "able to display but difficult to operate" and "able to implement but difficult to replicate." At present, Qingtianzu has already achieved implementation in multiple cultural tourism scenarios: from robot parades, stage performances, and commercial interactions at the KIC Knowledge and Art Festival on Shanghai University Road, to commentary, guiding, and multilingual services on the Shanghai Pujiang sightseeing technology cruise, and further to the normalized performances of thousands of robots at the "Robot National Day Wonderful Night." Robot applications are extending from street block interactions and cruise services to diverse scenarios such as large-scale cultural tourism performances. These continuously implemented real cases are also driving robots from one-time technology demonstrations toward normalized operations and large-scale applications in cultural tourism scenarios. The establishment of this joint venture company is also an important step for Qingtianzu to continue expanding real application scenarios for robots. In the future, the two parties will continue to refine replicable embodied intelligence solutions for cultural tourism venues nationwide, enabling robots to participate more deeply in scenic area services and operations, and further promoting the large-scale implementation of Qingtianzu's nationwide robot service capabilities in the cultural tourism industry.