"Internet Advertising Governance Blue Book in the AIGC Era" Released, Advocating "Using AI to Govern AI"
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The "Internet Advertising Governance Blue Book in the AIGC Era" was released on October 24 during the 33rd China International Advertising Festival. It categorizes advertising risks into four types—content violations, technical confrontation, transaction links, and new scenarios—and puts forward governance recommendations from eight aspects. The blue book advocates "using AI to govern AI," employing multimodal large models to simultaneously view images, read text, listen to audio, and consider context to determine violations. Ocean Engine introduced that, relying on its intelligent review system, 90% of materials complete review within as fast as 10 minutes, with efficiency improved by 75%.
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据中新网，10月24日，第33届中国国际广告节期间，《AIGC时代互联网广告治理蓝皮书》正式发布。当前，AIGC技术带来效率提升的另一面是风险升级：黑灰产借助AI批量生成高拟真素材、伪造权威背书，仅靠人工审核已难以应对。面对这些新风险，蓝皮书给出贯穿广告投放全过程的治理方法：将风险分为内容违规、技术对抗、交易链路、新场景四类，并从八个方面提出建议。例如，蓝皮书呈现了“以AI治AI”的实践方法：治理的第一步是看清风险。利用多模态大模型同时看图、读字、听声，不仅能懂表面意思，还能联系上下文判定是否违规。巨量引擎商业安全内容安全策略负责人萧涛介绍，依托智能审核系统，90%的素材最快10分钟内完成审核，效率提升75%。