Insta360 has given out gold keycaps for the fifth consecutive year, with 21 awarded to outstanding employees

Gold again and again! Insta360 rewards employees with 21 gold keycaps, and netizens say: sour enough to make my teeth ache. Jaygee, 19 minutes ago. Workers are fiercely envious.

First thing in the morning, I scrolled past the news that Insta360 was giving employees gold, and the breakfast in Xiao Lei's hand instantly lost its appeal.

Image source: Weibo

As everyone knows, tech companies usually celebrate Programmer's Day by giving out at most a high-end mechanical keyboard or a fancy afternoon tea; the more generous ones might raffle off the latest phone or hand out a few thousand yuan in bonuses, which is already considered industry conscience.

So guess what happened? Insta360 pulled off a brutal move that was a dimensional strike.

They made keyboard keycaps out of pure gold and handed them out on the spot to outstanding employees. Not gold-plated showpieces, not filler commemorative ornaments, but solid 99.9% pure gold. Placed on the stage, they glittered so brightly that even through the screen Xiao Lei felt dazzled.

This time Insta360 brought out a total of 20 gold keycaps and gave them to 20 employees. Interestingly, the original plan was actually only 19, but presumably because the atmosphere on site was so good, the boss made a last-minute decision to add 1 more, bringing the total weight of the set to about 130 grams.

Among them, the heaviest grand prize was a 35-gram gold spacebar. At current gold prices plus the craftsmanship cost of polishing and manufacturing, this single piece alone is worth more than 40,000 yuan.

Image source: Weibo

The remaining 19 were specially customized "F5" keys, each about 5 grams, with each worth close to 10,000 yuan.

The symbolism is quite nice too. F5 is the refresh key, which basically means they hope employees maintain an iterative rhythm and keep breaking through and innovating.

It is worth mentioning that there was a little interlude on site. A colleague threw out a "wild claim" on the spot, saying that this year's gold keycaps should actually be given to AI. The reason was that in daily development, AI already handles more and more code generation work, and AI gets up to speed much faster than people, so AI deserves a share of the credit.

As soon as this was said, Liu Jingkang immediately disagreed. He said AI indeed makes code plentiful and visibly improves work efficiency, but truly original creation and breakthrough work from 0 to 1 ultimately still depends on people. The creativity and value that outstanding people can unleash have instead become "more expensive."

Image source: Weibo

Speaking of which, Insta360 giving out gold keycaps is not some new marketing gimmick. Counting from 2022, this is already the fifth consecutive year, and a cumulative total of 75 gold keycaps have been given away.

Each year, the heaviest gold spacebar is fixed to be awarded to the programmer who contributed the most that year, equivalent to the company's highest annual honor on the R&D line. This year, the person who won this 35-gram spacebar was an employee surnamed Wang. It is said that he had previously been working on AI zero-editing related work and only recently transferred to the embedded department to devote himself to full camera development.

Goodness, to win the top prize not long after an interdepartmental transfer shows both that this employee is truly technically excellent and that Insta360's award logic is extremely practical. It does not look at seniority, does not look at position, does not look at how many years you have been at the company, but only at your output and contributions receiving the corresponding recognition.

After this spread online, netizens were practically drooling with envy, and the comment section was uniformly full of "I want the spacebar!". Some also joked that they would work at Insta360 for no other reason than to strive to earn a gold keycap.

No wonder everyone reacted so strongly, because many companies now treat employees as cared for if they provide a bit of afternoon tea and some small gifts.

Image source: Weibo

That said, surely some friends will say it is just giving out some gold, maybe just for advertising.

But in Xiao Lei Bibi's (ID: xiaoleibbb) view, one or two years might be riding a hot topic for marketing, but doing it for five consecutive years and giving away dozens cumulatively is no longer marketing. Insta360's move has truly put the words "respect technology" into practice.

To be honest, Insta360's philosophy is simple: if you create value for the company, the company gives you equivalent, visible and tangible returns.

Why do Insta360's products always surprise people in recent years? The reason behind it is precisely that it has a group of engineers who are valued.

To wrap up.

Did your company give out any benefits this year? Feel free to leave your thoughts in the comment section and let's chat together.

Source: Leikeji

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