How WorkBuddy Helps Agency Workers Clock Off Early

Client demands are like a blind box—before you open the chat window, you never know whether this time it's "just a simple optimization" or "let's try a different direction." The lights in ad agency buildings always stay on late into the night, simply because the client's feedback has to go through layer upon layer of approval and only reaches the vendor's inbox at the last possible moment.

The vendor's time is always extremely tight. But work not getting done really isn't because of a lack of inspiration—quite the opposite: often it's because the client asks for too much, and every single piece of creative work has to be individually packaged into a complete set of materials that can be presented and delivered. Brilliant ideas all have to go through a whole round of formal restructuring, translated into logic the client can understand, key points the boss can see, and a plan that design, copywriting, and channel colleagues can all execute.

So the vendor sounds like it's in the content industry, but frankly it's a bricklayer on an assembly line.

This new colleague is WorkBuddy.

Vendor work is like a relay race. Coming up with a good idea is only the first leg; after that come material sorting, deck building, copy polishing, and visual presentation, all linked together waiting for you—along with the blood-pumping "let's tweak another version and see."

Zhang Liuyi, a worker at a big internet company, finds her anxious personality kicking in right on schedule 48 hours before every pitch. The project team often gets hit by a bolt from the blue—some new task that needs promotion—and then planning colleagues are asked to quickly collaborate and package their "half-finished product" into something presentable as a new release. This kind of forced "from nothing to something" demand is nothing new; every time, she has to prepare several directions at once, ask colleagues to review them, and pick one that's still watchable to keep revising.

In the past she often had to handle sudden requests until past 1 a.m. before taking a taxi home. But after becoming a seasoned workplace veteran, she summed up a new coping strategy—she lists a few core concepts in her notebook, writes down the punchy lines she's packaged based on past experience, and jots down the fleeting prototypes of ideas, which exist only at a stage where they seem extendable but can't yet be shown to others.

Then she bundles these key messages and tosses them to WorkBuddy, letting it break down the concepts and form three complete communication plans.

Next, the AI colleague helps her break out a to-do list: how to analyze the audience, how to distill the highlights, how to establish the communication theme, how to plan the channels. The AI colleague has already preset how difficult colleagues will challenge her and lists out the sections that aren't clearly written one by one.

Once the direction gradually becomes clear, WorkBuddy can continue to help sort topics, polish copy, and provide alternative slogans. After Liuyi gives the final sign-off, it then organizes the plan into a complete PPT.

Based on Liuyi's experience, although AI large models can't yet help her much with creativity, they are outstanding at completing these trivial execution tasks. This is the most efficient way for the human brain and human-machine to team up. She calls it letting the AI colleague "extend the life" of creativity.

This working mode is especially suited to those picky "feeling-type" clients. If the client looks it over and says "the content is fine, it's just that the overall feel isn't quite right," or "the cases are okay, but the writing style/format isn't fun enough," then she doesn't have to patch it word by word—she can just throw over a few abstract adjectives and have the whole plan uniformly revamped. Just like that, Xiao Zhang finally shed the label of "PPT worker" and became a planner truly responsible for judging direction again.

Of course, getting the plan approved is only the beginning. Once the creative work enters the implementation stage, the trivialities at the execution level truly begin.

Among countless tedious tasks, what troubles Liuyi most is organizing event guest attendance and media placement lists. She often has to sort through a long list of influencers, clarifying personnel, quotes, schedules, and the differentiation of placement content. With so many placement resources, manual sorting is quite taxing on the eyes—and quite unfriendly for someone with ADHD. Often she gets halfway through and is drawn to another guest's information, forgetting what she was just doing.

Because of this, after the AI workbench appeared, she felt she was its biggest beneficiary. Now she copies these sudden updates directly to WorkBuddy and has it organize them into clearly structured scheduling and budget tables.

A while ago she watched the hit drama Early Spring Clear Skies, which had an outdated plot point that ad people roasted hard: the female lead is praised by colleagues for remembering Excel shortcuts and successfully saves the day at work. Excel lists used to give Liuyi quite a headache, but now she can just describe things verbally and have WorkBuddy help her modify the table information, greatly improving efficiency.

Actually, people who work in content have all experienced this kind of moment: when the mind goes blank, inspiration flows; the moment you sit down at the computer, it's all gone.

People in the content industry all agree on one principle—creativity needs nourishment, otherwise it just slides across the cerebral cortex like water, leaving only a "I think I just thought of something really good." With an AI colleague, it's like having a 24-hour online execution team by your side, dedicated to expanding fleeting ideas into mature content.

Li Feifei, who does channel operations at a small-to-medium-sized company, knows this deeply. Rather, her main job is adapting the same set of promotional materials to local customs for different platforms. For WeChat Channels, official accounts, Xiaohongshu, Weibo, and Douyin, trending topics need to be targeted, covers need to match the platform's tone, and the copy's tone, output angle, and overall vibe all need to change accordingly—you can't just copy everything wholesale.

It seems as though Baboon is doing the same thing, yet somehow completing five projects at once. Now she outsources all "five projects" to her AI colleague—a standardized set of assets is handed to WorkBuddy, which generates the sizes, styles, and copy needed for different platforms.

Baboon no longer has to sacrifice her after-work hours to mechanical adjustments; her "one-person team" now includes an executor dedicated to channel adaptation. Notably, WorkBuddy comes with Skillhub built in, already connected to operational skills for Xiaohongshu, official accounts, Douyin, and WeChat Channels, with even the expression styles for different channels pre-stored.

Finding images and making videos are another time sink. Especially when producing Vlogs, behind-the-scenes clips, and similar content, she often receives tiny requests from various collaborators—maybe just adding a mosaic to a certain frame of a shot; a certain shot is a bit monotonous and needs some post-production text effects; the face in this frame is a bit dark, could it be color-graded and brightened a little.

Baboon's current approach: first use WorkBuddy's design creative mode to settle on a satisfactory sample image, then have the entire set of assets generated along that direction. WorkBuddy is connected to Tencent Miora, which can maintain a consistent style as much as possible when generating multimodal visual assets such as graphics and video. The creative design section on the WorkBuddy homepage also covers different creative directions such as graphics, video, web pages, and branding.

Moreover, in WorkBuddy she can execute tasks in multiple windows—on one side, revising a short video script in sync; on the other, waiting for Miora to produce results. Wherever something isn't right, she can click into the Miora canvas and adjust on the spot, without having to wait until an entire set of content is finished before discovering a sense of fragmentation and then going back to rework it.

Now Baboon only needs one WorkBuddy and no longer has to switch back and forth between multiple software windows. She remembers that when she first started working, she tried to ask the company for a monitor so she could collaborate across many windows, but the company refused on the grounds that "monitors are only provided to the technical department," so she could only envy the programmers next door's monitors every day.

Fortunately, she no longer has to worry about this problem—Baboon can fit the entire process from describing an idea to getting the assets into a single task in WorkBuddy. Agencies always call the downstream executor the "Party C." Now, agency workers can also summon their own "AI Party C."

The point is not that AI can help you do this thing faster, but that some things can be thrown off your plate—finally, you don't have to do them by hand. When part of the work in content planning, copywriting, and visual production can be advanced with AI assistance, the focus of agency work will shift accordingly.

In the past, a person's energy was often cut into many small pieces—just as you enter creative thinking, you have to jump out to handle formatting; just as you're about to study user personas, you're pulled away to fine-tune assets. By the time you return to continue the previous work, you have to adjust your state from scratch. The day looks busy, but the time truly left for judgment and insight is not much.

When AI colleagues take over part of the repetitive work, creators have the chance to put more energy back into judging creative directions, understanding client needs, and polishing content details. At the same time, a person's content production capacity also has room to expand. Multi-platform, multi-spec tasks can be solved in a quarter of an hour, and lengthy processes are shortened into a brief task window. One person, with the help of AI colleagues, can also grow into a generalist capable of coordinating content implementation.

This change may not immediately let everyone "get promoted and raised, and reach the peak of life," but at least it can make time disposable again. The saved energy can be used to continue studying content, or to enjoy life.

So starting this workplace upgrade with WorkBuddy would be a good choice. It is not an opponent coming to take your job, but more like a good helper who has finally arrived on duty. You can first try handing off the most annoying small task at hand—like turning scattered Briefs into a clear requirements list, adding a few directions worth discussing to a stuck Slogan, organizing a settled creative concept into a proposal the client can understand, and then generating several sets of visuals adapted to different platforms to give your boss an intuitive feel...

You should know that what creative industry workers save is not just a few operation steps, but also their attention, which is repeatedly shattered. With less pointless consumption in trivial execution, more time can be left for insight extraction, aesthetic accumulation, and life experience. I hope every worker who brings in an AI colleague can get off work on time every day.