Apple CEO: We won't build products just for the sake of AI
Apple CEO Ternus said that Apple will use artificial intelligence in new products, but will not launch AI just for the sake of AI; users need not think about whether a feature is implemented by AI or traditional software—the focus is on creating products users truly love. When asked whether agents will make apps unnecessary, he responded that product creation is deeply humanistic and full of personal creativity.
Topics
Body · AI translation
Ternus added that Apple will certainly use artificial intelligence in new products, but he said: "We don't want to launch AI just for the sake of doing AI. If we do it well, users won't think about whether this feature is implemented by AI or by traditional software. The point is whether we create products that users truly love."
When asked whether AI will bring disruptive changes to Apple and its ecosystem—for example, whether agents might make apps unnecessary—Ternus responded: "I think that might make life very convenient, but product creation is a deeply human endeavor, full of personal creativity, and it's also the work we love."